Pepsi 2012 Annual Report Download - page 27

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2012 PEPSICO ANNUAL REPORT 25
In 2012, Pepsi’s rst global campaign, “Live for
Now,” engaged millions of consumers through music,
sports, social media and other consumer touch
points. In December, we announced a unique creative
collaboration with 17-time Grammy Award winning
singer Beyoncé to work with us on engaging content
for Pepsi consumers. As we launch “Live for Now”
around the world, we are customizing it for our
local markets, while staying true to the brand
position of living in the moment. In the Middle East,
the campaign is called “Yalla Now” and in India,
“Oh Yes Abhi.”