Pepsi 2012 Annual Report Download - page 23
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2012 PEPSICO ANNUAL REPORT 21
CHINA
China is projected to become the world’s largest beverage market by
2015. Our strategic beverage alliance with Tingyi gives us a competi -
tive advantage in this market. Our iconic beverage brands, including
Pepsi, Mirinda, Gatorade and Tropicana, are now brought to Chinese
consumers through the PepsiCo-Tingyi beverage system.
Last year, we reached consumers in innovative ways when we made
Bring Happiness Home, a video to celebrate the Chinese New Year.
It was viewed by more than 700 million people. The video featured
Pepsi, Lay’s and Tropicana, with each brand having its own story, and
all the stories weaving together as a family reunited for the holiday…
to bring happiness home.
Watch the 2012 Bring Happiness Home video at
www.PepsiCo.com/BHH
Innovation, including Oats for Rice
and Cereal Powder Drink, helped
grow volume for our Quaker
business in China in 2012.