Pepsi 2012 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2012 Pepsi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

14 2012 PEPSICO ANNUAL REPORT
Reinforcing Existing
Value Drivers
Snacks
We are a leading global snacks
company, with much-loved brands
that include Lay’s, Doritos, Cheetos
and SunChips.
In many key developed markets,
including the U.S., Canada, the
U.K. and Australia, we are the #1
macrosnack player. In the U.S., for
example, we have 7 of the top 10
product oerings in macrosnacks.
To grow our snacks business,
we have been concentrating our
insights, marketing and innovation
resources behind our powerhouse
brands and key markets. We also
have expanded our snacks portfo-
lio, providing our consumers with
reduced-sodium and baked options.
WALK ERS
Walkers, one of the U.K.’s most
beloved trademarks, oers a range
of popular snacks, including Walkers
potato crisps, the category leader
in the market. Sales of Walkers
Crinkles (pictured below) have
grown rapidly since their launch
in 2011, exceeding growth targets.
We are extremely proud that our
Walkers business was named
“Branded Supplier of the Year”
at the U.K.’s Grocer Gold Awards.
The judging panel for the awards,
which recognize strong perfor -
mance and outstanding customer
service, included key PepsiCo retail
customers.