Pepsi 2012 Annual Report Download - page 24

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22 2012 PEPSICO ANNUAL REPORT
Accelerating the
Benefits of One PepsiCo
PepsiCo Strengths
In 2012, we continued our focus on
accelerating the benets of One
PepsiCo, leveraging our strong po-
sitions in both foods and beverages
to become a more ecient and
eective company.
Having a common supply chain and
sharing infrastructure has enabled
us to decrease costs. The expertise
we have developed in “lifting and
shifting” best practices has helped
us to improve our performance
in how we make, move and go to
market with our foods and bever-
ages. Our broad portfolio continues
to attract world-class talent.
Above all, being an integrated food
and beverage company enables
us to better serve our consumers
and retail customers. We provide
unique value to them through pro-
grams, promotions and merchan-
dizing across our categories, often
with partners such as the National
Football League and Major League
Baseball.
ONE PEPS ICO IN RUSSIA
In Russia, our snack, beverage,
juice and dairy businesses are
actively working together to
increase the impact of our portfolio
in the market. The benets derived
from their continued integration
are seen in the top- and bottom-
line growth delivered by our Russia
business in 2012.
Our juice business in Russia leads
the market with brands such as
Fruktovy Sad (pictured below).