Olympus 2004 Annual Report Download - page 3

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O LYM PUS 2 0 0 4 1
O cto be r. 1
HIGH-TECH N EO N
O lympus uses o utdoo r
advertising as a pa rt
o f its corpo rate image
strateg y. This is a pho -
tog raph of our neo n
sign o n a b ridge near
G inza, a famous sho p-
ping district in To kyo.
N ot only optical
O n O ctober 1 , 2 0 0 3 , O lympus O ptical Co ., Ltd. changed its
name to the O lympus Co rporation. Co ntinuing with the widely
recognized O lympus name, we aim to establish a co rpo rate
brand full o f vitality. Taking this as an o ppo rtunity to retain the
trust o f our stakeho lders, we are redo ubling efforts at co rpo rate
brand management to ward building a stro nger brand name.
オリンパス AR04 04.8.4 14:04 ページ 1