Nikon 2003 Annual Report Download - page 17

Nikon฀brand฀promotion฀at฀Safeco฀Field,
฀Seattle,฀U.S.A.
Ohi฀West฀Building
Above:฀50th฀Anniversary฀Ceremony฀
for฀the฀Nikkor฀Club฀
Below:฀Award฀from฀Japan฀Professional฀
Photographers฀Society
Rede฀nition฀of฀Nikon฀Brand฀Symbol
Upon฀developing฀the฀new฀Nikon฀brand฀symbol,฀Nikon฀began฀us-
ing฀it฀in฀such฀communication฀tools฀as฀business฀signs,฀advertise-
ments,฀catalogs฀and฀Web฀designs฀from฀April฀1,฀2003฀in฀order฀to฀
ensure฀a฀visually฀uni฀ed฀Nikon฀brand฀image฀in฀its฀communications฀
activities.
While฀the฀new฀brand฀symbol฀retains฀the฀famous฀Nikon฀logo฀
type฀and฀yellow-and-black฀brand฀colors,฀it฀also฀represents฀Nikon’s฀
desire฀to฀undertake฀the฀challenge฀of฀realizing฀unknown฀possibili-
ties฀as฀well฀as฀a฀relentless฀creative฀drive฀in฀the฀graphical฀element฀
of฀“sequential฀rays฀and฀a฀lens.”฀
The฀brand฀image฀rede฀nition฀seeks฀to฀add฀the฀concepts฀of฀
“innovative฀technology”฀and฀“a฀sense฀of฀the฀times”฀to฀the฀notions฀
of฀superior฀product฀quality฀and฀reliability฀for฀which฀the฀Nikon฀
brand฀has฀traditionally฀stood.฀Following฀up฀the฀brand฀symbol฀re -
de฀nition฀exercise,฀Nikon฀will฀endeavor฀to฀raise฀Groupwide฀brand฀
value฀by฀continuing฀to฀nourish฀its฀image฀as฀a฀precious฀asset฀in-
dicative฀of฀a฀world-renowned฀level฀of฀quality฀and฀functionality,฀to฀
work฀to฀more฀฀uidly฀and฀effectively฀in฀developing฀new฀products฀
and฀marketing฀approaches฀and฀to฀introduce฀brand฀management฀
paradigms฀in฀step฀with฀the฀times.
Completion฀of฀Ohi฀West฀Building
In฀March฀2003,฀construction฀was฀completed฀on฀the฀Ohi฀West฀Building,฀the฀
newest฀extension฀to฀the฀Ohi฀Plant,฀Nikon’s฀most฀historic฀manufacturing฀site฀
(situated฀in฀southwest฀Tokyo).฀With฀seven฀฀oors฀above฀ground฀and฀one฀
basement฀level,฀the฀building฀has฀a฀total฀฀oor฀area฀of฀15,000฀sq.฀meters.฀
The฀design฀incorporates฀the฀latest฀environment฀friendly,฀energy-saving฀and฀
seismic฀resistance฀features.฀Besides฀various฀other฀Nikon฀divisions,฀the฀build-
ing฀will฀mainly฀accommodate฀Imaging฀Company฀planning฀and฀marketing฀
functions,฀making฀it฀an฀important฀new฀base฀for฀this฀company฀as฀it฀markets฀
Nikon฀technology฀and฀products฀worldwide.
Nikkor฀Club฀Celebrates฀Golden฀Anniversary
Originally฀established฀to฀provide฀opportunities฀for฀fans฀of฀
Nikon฀cameras฀and฀Nikkor฀lenses฀to฀meet฀and฀interact,฀the฀
Nikkor฀Club฀celebrated฀its฀50th฀anniversary฀in฀2002.฀Through฀
such฀activities฀as฀photo฀contests฀and฀group฀photo฀shoots฀
supervised฀by฀famous฀photographers,฀the฀club฀has฀helped฀
numerous฀photography฀enthusiasts฀for฀many฀years฀to฀improve฀
their฀skills.฀The฀club฀also฀has฀helped฀to฀contribute฀to฀upgrade฀
photography฀culture฀by฀publishing฀club฀magazines฀and฀photo฀
books.฀The฀Nikkor฀Club฀has฀made฀a฀valuable฀contribution฀by฀
uniting฀the฀worlds฀of฀professional฀and฀amateur฀photography.
A฀number฀of฀events฀marked฀the฀anniversary,฀including฀a฀
special฀photo฀competition฀and฀the฀publication฀of฀a฀50th฀anni-
versary฀collection฀of฀photographs.฀The฀club฀was฀also฀presented฀
with฀an฀award฀from฀the฀Japan฀Professional฀Photographers฀
Society฀for฀its฀outstanding฀achievements฀in฀the฀promotion฀of฀
photography.
As฀well฀as฀managing฀the฀Nikkor฀Club,฀Nikon฀plans฀to฀con-
tinue฀to฀promote฀photography฀culture฀through฀the฀exhibition฀
of฀photographic฀works฀at฀Nikon฀Salon฀photo฀galleries฀and฀the฀
organization฀of฀an฀international฀photo฀competition.
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S E L E C T E D ฀ T O P I C S