Mattel 1998 Annual Report Download - page 12

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Internet strategy based on all that our merger with The
Learning Company will bring.
Mattel.com will bring every Mattel and Learning Company
brand together at one family destination portal. Once
there, consumers will be able to make purchases through
one shopping cart, one database and one fulfillment center,
with all of the customer service, friendliness and product
quality that people would expect from our company.
We’ve come a long way in just three years. Let me share
a timeline with you that shows how far we’ve come in
building our brands, and where we’re headed.
In 1996, our principal brands were
Barbie, Fisher-Price, Disney, Hot Wheels,
Nickelodeon and Cabbage Patch. Through
our 1997 merger with Tyco, we added
Matchbox,Tyco R/C, Sesame Street,
View-Master and Magna Doodle. Last
year, we added American Girl and
the worldwide rights to Polly Pocket,
which we will relaunch all around the
world this year. And with our proposed
merger with The Learning Company,
we will add brands like Carmen
Sandiego, Reader Rabbit, The Oregon
Trail, National Geographic, American
Greetings,The Print Shop, Riven and Myst.
Importantly, this growth in brand power has
enhanced our category leadership. We’re the #1
leader in Girls’ brands at $2 billion in annual sales, and
#1 in Infant and Preschool, which is also headed for
$2 billion. We’re #1 in Wheels, which is fast approaching
$1 billion, and #1 in Entertainment, at nearly a half-billion
dollars. And with The Learning Company merger, we will
reach $1 billion in interactive sales.
10 Children around the world will benefit from the
Mattel Children’s Hospital at UCLA.