Marks and Spencer 2008 Annual Report Download - page 31

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marksandspencer.com/annualreport08 MARKS AND SPENCER GROUP PLC 29
A global fashion brand
From Singapore to Switzerland, we work
with our overseas partners to ensure brand
consistency. Our International merchandisers
work closely with our UK-based buying
teams to ensure the products selected
reflect the key M&S looks for the season.
Our advertising and branding has also proven
to be highly relevant overseas. For instance,
we are replicating our holiday campaign
throughout Europe and the rest of the world
this summer.
A foothold in China
Drawing on our experience in Hong Kong –
where we have eight wholly-owned stores
and have been trading for 20 years –
in November 2007 we announced our
intention to enter the Chinese market
on a wholly-owned basis.
A taste of Britain
In 2007/08 we started to
freeze our ready meals
for international sale and
have launched a range of
70 lines in eight countries.
The new category has
been well received, and
we are presently working
on extending the range
and the numbers of stores
carrying the lines. The frozen
ready meals, which include
pizzas, rhubarb crumble and
traditional marinated curries,
are prepared in the UK and
join the growing range of
1,200 ambient products
already on sale in a number
of overseas stores. Our
ambient products include
a number of everyday
items, and
traditional
British
favourites,
such as
shortbread
biscuits.
RUSSIA
UKRAINE
POLAND
CZECH REP.
SWITZERLAND
SLOVAKIA
HUNGARY
CROATIA
SLOVENIA
BULGARIA
ROMANIA
LATVIA
LITHUANIA
SERBIA
CHINA
SOUTH KOREA
TAI WAN
HONG KONG
PHILIPPINES
MALAYSIA
INDONESIA
THAILAND
SINGAPORE
INDIA
TURKEY
CYPRUS
GREECE
MALTA
GIBRALTAR
GRAN CANARIA
TENERIFE
SAUDI
ARABIA
KUWAIT
QATAR UNITED ARAB
EMIRATES
OMAN
BAHRAIN
55 stores
CENTRAL AND EASTERN EUROPE
50 new stores across the
region in the next few years
76 stores
FAR EAST
First flagship store in Shanghai
to open later this year
14 stores
INDIAN SUBCONTINENT
We expect to open a further
30 to 50 stores in the next
five years
88 stores
MEDITERRANEAN
17 stores
MIDDLE EAST
Having secured a 4,836 sq m store in
Shanghai, we look forward to opening our
first store in China – a new flagship for M&S
in Asia. We will adapt our ranges, introducing
smaller sizes into womenswear and 2-inch
shorter sleeve shirts in menswear, as we do in
Hong Kong. We’ll also stock the Asia special
– redcurrant puffs – in the food section.
Looking ahead…
While the economic outlook remains
uncertain, our International business model
gives us an opportunity to build a broader
revenue base and drive profitable growth in
some of the world’s most exciting emerging
markets. We have a strong pipeline of
International openings planned for 2008/09,
demonstrating the important role that
International will play in positioning M&S
for future growth.
About us
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Shareholder
information
Global emerging
markets