Marks and Spencer 2008 Annual Report Download - page 29

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marksandspencer.com/annualreport08 MARKS AND SPENCER GROUP PLC 27
But there’s still plenty of room for improvement.
In particular, we want to make the site more
interactive. We’ve already added features
such as a behind-the-scenes video interview
with Lily Cole (the face of Limited Collection).
Additionally, we publish beauty tips and lingerie
advice from the Your M&S magazine editor
Sarah Gowland. In 2008/09, we’re planning
to add even more of these features, including
areas for customers to post reviews and
ratings of M&S products.
More reasons to visit
Our website offers a number of exclusive
products, including a wider choice of electricals
than in-store, an increased selection in clothing
ranges such as per una, and our exclusive
online range of affordable and contemporary
furniture called Furniture to Go.
Our new Made to Measure shirts service,
which launched in November 2007, allows
customers to design a tailor-made shirt from
just £30 for delivery within 21 days. Customers
simply choose their fabric, collar, cuffs,
pocket, fit and monogramming, and type
in their height, collar size and weight, and
we’ll tailor-make a shirt specifically for them.
A number of other popular features on our
website include our Greener Living shop,
improved wine cellar and Big and Tall range.
Extending our online cellar
From around just 30 lines last year, the
range of wines available on our website
has increased to around 550. Fifty of
these are exclusive to the web and can’t be
found in-store. We sell over 20 varieties of
champagne with prices from approximately
£100 to £240 per case. Customer response
to our improved online offering has been
so positive that we’re planning to launch
a wine club in 2008/09.
Big and Tall
I usually have to look for specialists that
cater for big fellas, and then end up choosing
from a small range and paying a lot more.
When M&S approached me I was amazed
at the offer available, with excellent quality at
the same price as standard sized clothes.
Martin Johnson, England Rugby Team Manager
It would be hard to find space in our stores for our exclusive Big and Tall offer,
but it’s a perfect fit online. As the name suggests, Big and Tall offers clothes to
fit ‘big fellas’, like England Rugby Team Manager Martin Johnson who is the
face of the brand. Only available online, the collection includes more than
450 items ranging from tailoring to knitwear to casual shirts and trousers.
Greener living:
now easier online
In 2007/08 we introduced
a Greener Living section
to our website so that we
could make it easier for our
customers to find products
that will help them to do
their bit for the planet.
From compost bins and
Hippo Water Savers to
recycled fleeces and
Fairtrade t-shirts, a more
eco-friendly lifestyle is just
a couple of clicks away.
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