Louis Vuitton 2003 Annual Report Download - page 68

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66 LVMH ANNUAL
REPORT 2003
The rapidly growing website Sephora.com expan-
ded into Canada in October 2003.
In 2004, Sephora will continue to expand its profi-
table business model in the United States and
Europe. The pace of store openings should pick up
slightly, with around twenty planned for Europe and
fifteen for the United States.
LE BON MARCHÉ
Over the past few years, Le Bon Marché has
emerged as the most exclusive department store
in Paris, a true benchmark for French and inter-
national customers attracted by beauty and qua-
lity.
In a tough market for Paris department stores
in 2003, le Bon Marché again increased its mar-
ket share, thereby confirming its unique posi-
tioning compared with its competitors.
In order to prepare the growth drivers for the
next few years, in 2003 Le Bon Marché began
the renovation of its women’s fashion depart-
ments, a project that will continue in 2004. New
restaurants serving light food were created in
the Grande Epicerie (Picnic Café), and in the
women’s fashion department (Delicabar, “ Chic
Snack”). These new initiatives are tremendously
successful, and enhance the store’s appeal.
LA SAMARITAINE
A change in format, a change in nature, and a
change in customers were the three approaches
widely initiated in 2003 by la Samaritaine.
A major plan to reorganize the store’s sales
space was launched to concentrate its opera-
tions in its main building. The store size will be
reduced from 45, 000 square meters in 2001 to
30,000 square meters. In 2004, the sales space
freed up will be leased to third parties.
La Samaritaine also continued to introduce
products reflecting its market positioning as a
new player in fashion and design, now focusing
primarily on a clientele living in the central dis-
tricts of the Right Bank and eastern Paris.
In 2004, the reorganization will be completed,
with the opening of a vast men’s department in
the basement of the main store. In the fall of
2004, with the inauguration of the new Samari-
taine, the brand will enjoy new prospects of
growth for the future.
selective retailing