Louis Vuitton 2003 Annual Report Download - page 53

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A STRONGER IDENTITY
FOR EACH BRAND
AND A SEARCH FOR EXCELLENCE
THE MOST RECENT LVMH BUSINESS GROUP INCLUDES
A PORTFOLIO OF HIGH-QUALITY WATCH BRANDS WITH HIGH-
LY COMPLEMENTARY POSITIONING. TAG HEUER, THE WORL-
D’S LEADING MAKER OF LUXURY SPORTS WATCHES AND
CHRONOGRAPHS; ZENITH, AN UPSCALE MANUFACTURE
FAMOUS FOR ITS EL PRIMERO MOVEMENT; DIOR WATCHES,
OFFERING COLLECTIONS INSPIRED BY THE CREATIONS OF
THE FASHION HOUSE; CHAUMET, THE PRESTIGIOUS HISTO-
RIC JEWELER OF PARIS’ PLACE VENDÔME; FRED, THE CREA-
TOR OF CONTEMPORARY JEWELRY PIECES; AND OMAS, THE
ITALIAN DESIGNER OF WRITING INSTRUMENTS. DE BEERS*, A
JOINT VENTURE CREATED IN JULY 2001, IS SOLIDIFYING ITS
POSITIONING AS A DIAMOND JEWELER. FINALLY, THE WATCH
DIVISION HAS DEVELOPED WITH LOUIS VUI TTON THE TAM-
BOUR WATCH COLLECTION, DEMONSTRATING THE CAPACITY OF
LVMH TO GENERATE EFFECTIVE SYNERGIES AMONG BUSINESS
GROUPS.
* In 2003, De Beers LV activities are consolidated in Other activities.
W
J
EWELRY
ATCHES
&
51
PASSIONATE ABOUT
CREATIVITY