Louis Vuitton 2003 Annual Report Download - page 23

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MOËT & CHANDON
In 2003, the Moët & Chandon brand consolidated
its position as the world’s leading champagne
company. It was highly successful commercially
and in terms of image in high-growth markets
such as the United Kingdom and Japan, and
continued to apply its value-creation strategy
in all countries accompanied by significant
increases in sale prices.
THE STRONG VITALITY
OF THE PREMIUM VINTAGES
The Moët & Chandon premium vintages also
demonstrated remarkable vitality. Brut Impérial
Rosé performed extremely well in all countries,
helping to give the brand a contemporary look,
which was deployed in France through a display
campaign at key consumer locations. New cam-
paigns for the vintage wines and Nectar Impérial,
especially in the United States, also helped to
account for the strong performance of the pre-
mium segment.
The Moët & Chandon's commitment in September
2003 to hold the Moët Cup in San Francisco Bay
between the two finalists of the last Louis Vuitton
Cup, Alinghi and Oracle, generated extremely
high visibility in the United States. The brand's
participation in the world of fashion also conti-
nued with events like the “Moët House” in Tokyo
and targeted projects with opinion leaders like
the “ Moët Fashion Tribute” in London and the
“Young Designers Debuts” dedicated to young
Berlin designers.
21
PASSIONATE ABOUT
CREATIVITY