Louis Vuitton 2003 Annual Report Download - page 59

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DIOR WATCHES
For the past three years, Dior Watches has
reported regular double-digit growth in sales in
the highly competitive fashion watch segment.
Developed in collaboration with the studios of
the Dior Couture fashion house, these collec-
tions are spreading the Dior name around the
world. The Riva Sparkling and Malice Sparking
collections continue to grow.
In 2003, sales were driven dramatically by the
Dior Admit it, the new Chris 47 developed by
John Galliano, and the D de Dior watch created
by Victoire de Castellane, at the same pace as
the seasons of the fashion house.
In 2004, this momentum will accelerate with
the launch of a Men’s line created by Hedi Sli-
mane. New furniture and display cases will be
installed in early 2004 throughout all Dior Wat-
ches sales outlets, Dior boutiques and retail
partners.
CHAUMET
Chaumet, a prestigious Place Vendôme jeweler,
continued its targeted expansion in Asia and
Europe. In a sluggish global market, Chaumet
again posted strong growth in both the jewelry
and watch segments.
Rich with an incomparable history, the brand
bases its strategy on perfect innovation, inspired
and elegant, backed by promotional campaigns
that showcase innovation and tradition. In 2003,
Chaumet relaunched its Liens product line, desi-
gned the high-end jewelry line Frisson, and laun-
ched Dandy, a line of men’s mechanical watches
available in yellow gold , pink gold or steel.
57
PASSIONATE ABOUT
CREATIVITY