Louis Vuitton 2003 Annual Report Download - page 50

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48 LVMH ANNUAL
REPORT 2003
TRENDS I N THE OTHER BRANDS
OF THE BUSINESS GROUP
Parfums Loewe, which joined the Perfumes and
Cosmetics business group in 2002, achieved
strong growth in 2003. This brand is a leader in
the selective market in Spain and is helping
to increase the group’s market share in that
country.
Acqua di Parma also reported significant
growth, fueled by new product development and
expanded retail outlets.
The two young American cosmetics companies
retained by LVMH had an excellent year in 2003.
BeneFit Cosmetics intensified its extremely
profitable growth with rising sales both in its
country of origin and in Great Britain, where it
confirmed the outstanding success it has achie-
ved since it entered the British market in 2001.
Fresh now has a full line of make-up, fragran-
ces and natural skincare products and five
shops – four in the United States and a new one
successfully unveiled in Paris in 2003.
PARFUMS KENZO
Parfums Kenzo had a highly successful year
with many new developments. The first half
saw a new focus on l’Eau by Kenzo for
both men and women, with new bott-
les and a new advertising message, as
well as the opening of LaBulleKenzo, a
selling space devoted to fragrances, Ken-
zoki skincare products and massages in
the Pont-Neuf building in Paris renovated
by LVMH.
In the second half of the year, Parfums
Kenzo introduced a new fragrance in its
Flower line and a new men’s fragrance
KenzoAir, a blend of vetiver and star
anise, which had a very promising start,
helping to boost sales substantially at
the end of the year.
Backed by these developments and the
innovations planned for the coming
months, Parfums Kenzo is in a good
position to pursue growth in 2004.
ERFUMES
P
C
&
OSMETICS