Louis Vuitton 2003 Annual Report Download - page 41

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TRENDS IN THE OTHER BRANDS
OF THE BUSINESS GROUP
The other brands of the business group, which
are now in an expansion phase or a repositio-
ning phase, have each pursued their own prio-
rities, making highly selective and targeted
investments. They proved highly resilient in the
tough economy of 2003, and several of them
made remarkable progress, thus confirming
their potential.
Marc Jacobs recorded exceptional growth
thanks to its excellent performance in the United
States, and to its commercial expansion in
Japan and Asia.
Givenchy focused on the expansion of its men’s
ready-to-wear line, which now accounts for a
major portion of its sales revenues and, for the
first time, turned over these collections to a
designer. Ozwald Boateng joined the company
in December and will present his first collection
in July 2004.
Thomas Pink continued to expand its lines of
men’s and women’s shirts and its accessories
with remarkable success in the United States.
This British House also launched a new visual
identity and renovated its store concept.
Christian Lacroix, one of the most talented
haute couture designers, is bringing his creati-
vity to new territories. Under the licensing
agreements signed in 2003, his House is prepa-
ring to launch its first Men's line and a collec-
tion of women’s lingerie.
The success of the collections created by Chris-
tian Lacroix accounted in large part for the
increase in Pucci's sales. The Florence store was
renovated, and new boutiques were opened with
immediate success in London and Saint-Tropez.
Berluti maintained a steady pace of growth. In
2003, two new lines of shoes were created,
Tatouage and Piercing, an accessories collection
was introduced, and a fourth boutique was ope-
ned in Osaka, Japan.
39
PASSIONATE ABOUT
CREATIVITY