Logitech 2001 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2001 Logitech annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 47

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47

In essence, Logitech strives to deliver what today’s consumers want:
● Media-rich communication: Today’s PC has become a powerful
vehicle for communication, as users embrace popular Internet-
enabled applications such as video mail and online chat.
Logitech’s PC video cameras and speakers add the desired
visual and audio dimensions to this multimedia environment.
● Cordless freedom: A broad choice of cordless mice, trackballs
and keyboards frees the desktop from cable clutter, using
reliable digital radio technology, while providing the flexibility
to arrange the workspace according to individual preferences.
● Internet value: The Internet has become part of the fabric of
everyday life, as people spend more and more of their time
online. Given this increased time at the computer, consumers
seek easy Internet access and navigation—advantages provided
by Logitech’s innovative iTouch™ and WebWheel™ utilities—
as well as mice and keyboards that are comfortable to use.
● Gaming and music: Logitech’s high-performance interactive
controllers add immersive realism to the gaming experience.
Their innovative technology is paired with Logitech’s signature
design, to complete this realism with a corresponding look-
and-feel of the game. Most recently, Logitech has further
enhanced time spent in play with high-quality sound
from its desktop speakers.
● Design appeal: In an era when “personalization”
has become an industry watchword and aesthetics
are increasingly important, Logitech continues to
complement technology with great industrial design
across a broad variety of shapes and colors, in keeping
with its commitment to personal choice and comfort.
A strong brand that delivers these “consumer delight” features
is key in seizing the significant opportunity of the aftermarket. Yet
such a brand is a challenge to create and sustain. Logitech realizes
both the opportunity and the challenge of its very favorable
market “space,” and continues to explore and enhance the human
interface with best-of-breed products and integrated solutions
that meet and strive to exceed these customer demands.