Logitech 2001 Annual Report Download - page 12

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THE LOGITECH BRAND . . . ON THE MOVE
Logitech continues to expand and refine its brand through new
products and new technologies. This past year saw the introduction
of 25 new retail products and several key technologies—especially
tactile feedback and cordless optical devices. In addition, it saw
the expansion of the Logitech brand beyond the PC into the
console market.
Fiscal 2001 also saw the addition of a new brand—Labtec—
to the Logitech family. The Labtec brand brings to Logitech
a comprehensive range of products and a significant market
presence, particularly in the audio interface space. The company’s
leading PC headset and microphone lines, its market-leading line
of PC speakers and its personal audio products for MP3 players
and other portable audio devices, represent an ideal complement
to Logitech’s broad range of human interface devices, both
in the PC arena and on next-generation computing platforms.
The Labtec acquisition underscores Logitech’s commitment to
continual expansion of the interface concept, as the company
responds to the ever-increasing impact from technologies such
as voice-over-IP, voice chat and digital music, and the resulting
mainstream role for audio interface devices.
In the emerging “wireless world,” Logitech is well positioned
to build on its strength as a leader in cordless devices as the
market moves toward tomorrow’s world of personal area
networks based on Bluetooth technology. To this end,
Logitech has been an active participant in the Bluetooth
initiative and has demonstrated compatibility between its
popular Palomar™ digital radio technology and Bluetooth-
based prototypes of both Logitech and third-party devices.
In essence, the Logitech brand serves consumers today while
continually looking ahead—ready to provide high-quality,
innovative interface devices for whenever, wherever and
however people need to access information for working, playing,
learning and communicating.