Juno 2013 Annual Report Download - page 69

Table of Contents
email, Internet security and web hosting services, an $0.8 million decrease in personnel- and overhead-related costs, and an $0.8 million decrease in
advertising costs.

The increase in Communications sales and marketing expenses was attributable to $12.1 million in marketing costs associated with the promotion
of our mobile broadband service in the year ended December 31, 2012. This increase was partially offset by a $2.4 million decrease in advertising,
promotion and distribution costs primarily related to our dial-up Internet access services and a $1.5 million decrease in personnel- and overhead-related
costs.

The decrease in Communications technology and development expenses was due to a decrease in personnel- and overhead-related costs as a result
of reduced headcount.

The decrease in Communications general and administrative expenses was primarily due to a decrease in personnel- and overhead-related costs as a
result of reduced headcount.

Communications restructuring and other exit costs for the year ended December 31, 2011 were primarily related to employee termination costs
associated with a reduction in headcount and, to a lesser extent, contract termination and facility exit costs.
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  
    
   
Communications sales and marketing $ 18,188 $ 10,009 $ 8,179 82%
Communications sales and marketing expenses as a percentage of
Communications revenues 17.2% 7.9%
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
  
    
   
Communications technology and development $ 7,532 $ 7,932 $ (400) (5)%
Communications technology and development expenses as a percentage of
Communications revenues 7.1% 6.3%
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  
    
   
Communications general and administrative $ 10,718 $ 12,554 $ (1,836) (15)%
Communications general and administrative expenses as a percentage of
Communications revenues 10.2% 9.9%
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
  
    
   
Communications restructuring and other exit costs $ (8) $ 1,399 $ (1,407) (101)%