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Table of Contents














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
United Online, through its operating subsidiaries, provides consumer services and products over the Internet under a number of brands, including
Classmates, StayFriends, Trombi, MyPoints, NetZero, and Juno. Our Content & Media segment provides social networking services and products and
a loyalty marketing service. Our primary Communications segment service is Internet access. On a combined basis, our web properties attract a
significant number of Internet users, and we offer a broad range of Internet marketing services for advertisers.
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(3) On November 1, 2013, we consummated the FTD Spin-Off Transaction, a tax-free distribution of all FTD Companies, Inc.
common stock held by United Online, Inc. to United Online, Inc.'s stockholders. Immediately prior to the FTD Spin-Off
Transaction, we implemented a one-for-seven reverse stock split of shares of United Online, Inc. common stock. Accordingly,
the results of operations and financial condition of FTD Companies, Inc. have been presented as discontinued operations for all
periods presented. Further, all common stock share information and related per share amounts have been adjusted to reflect the
one-for-seven reverse stock split.
(4) During the year ended December 31, 2012, we recorded a goodwill and intangible asset impairment charge totaling $26.9 million
($16.7 million, net of tax) related to our MyPoints reporting unit.