Juno 2013 Annual Report Download - page 21

Table of Contents
Internet service providers block bulk email transmissions, classify as "spam" emails that have low opening rates, or otherwise experience technical
difficulties that result in our inability to successfully deliver emails to our members. Certain email service providers, such as Google's Gmail service,
segregate marketing and promotional emails from other types of emails, which may impact the effectiveness of our email campaigns. Google's Gmail
service also simplifies the opt-out process by including an "unsubscribe" link at the top of each marketing email, which allows the consumer to
unsubscribe from future marketing emails from the particular marketer without first being redirected to the marketer's website. Third parties may also
block, impose restrictions on, or start to charge for, the delivery of emails through their email systems. Due to the importance of email to our businesses,
any disruption or restriction on the distribution of emails or increase in the associated costs could materially and adversely affect our business, financial
condition, results of operations, and cash flows.
Our intellectual property and proprietary rights are important to our businesses.
Our trade names, trademarks, service marks, patents, copyrights, domain names, trade secrets, and other intellectual property are important to the
success of our businesses. In particular, we view our primary trademarks as critical to our success. We principally rely upon patent, trademark,
copyright, trade secret, and domain name laws in the U.S. and similar laws in other countries, as well as licenses and other agreements with our
employees, members, consumers, suppliers, and other parties, to establish and maintain our intellectual property and proprietary rights in the
technology, services, products, and content used in our operations. These laws and agreements may not guarantee that our proprietary rights will be
protected and our intellectual property and proprietary rights could be challenged or invalidated. We have applied for the registration of, and have been
issued, trademark registrations for trademarks and service marks used in our businesses in the U.S. and various foreign countries; however, there could
be certain pre-existing and potentially conflicting trademark registrations held by third parties. The steps we and such third parties have taken to obtain
and to protect our intellectual property and proprietary rights may not be adequate, and other third parties may infringe or misappropriate our intellectual
property and proprietary rights. This could have a material adverse effect on our business, financial condition, results of operations, and cash flows.
Furthermore, the validity, enforceability, and scope of protection of intellectual property in Internet-related industries are uncertain and still evolving.
The protection of our intellectual property and proprietary rights may require the expenditure of significant financial and internal resources. We cannot
assure you that we have taken adequate steps to prevent infringement or misappropriation of our intellectual property and proprietary rights. Our failure
to adequately protect our intellectual property and proprietary rights could adversely affect our brands and could harm our business. We are also subject
to the risk of claims alleging that our business practices infringe on the intellectual property rights of others. These claims could result in lengthy and
costly litigation. Moreover, resolution of any such claim against us may require us or one of our subsidiaries to obtain a license to use the intellectual
property rights at issue or possibly to cease using those rights altogether. Any of those events could have a material adverse effect on our business,
financial condition, results of operations, and cash flows.
We may be unsuccessful at acquiring additional businesses, services or technologies. Even if we complete an acquisition, it may not improve our
results of operations and may also adversely impact our business, financial condition and cash flows.
Acquisitions of businesses, services or technologies may provide us with an opportunity to diversify the services and products we offer, leverage
our assets and core competencies, complement our existing businesses, or expand our geographic reach.
We may evaluate a wide variety of potential strategic transactions that we believe may complement our existing businesses. However, we may not
realize the anticipated benefits and synergies of an
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