Juno 2013 Annual Report Download - page 6

Table of Contents
We generate revenues from three primary sources:
• Services revenues in our Content & Media and Communications segments are derived from selling subscriptions to
consumers who are typically billed in advance for the entire subscription term.
• Products revenues in our Content & Media segment are derived from the sale of yearbook reprints and related
shipping and handling fees. Products revenues in our Communications segment are derived from the sale of mobile broadband devices
and the related shipping and handling fees.
• Advertising and other revenues are primarily derived from various advertising, marketing and media-
related initiatives in our Content & Media and Communications segments.

Social Networking Services
Our Content & Media segment provides social networking services and products under the Classmates, StayFriends, and Trombi brands. We
operate our social networking services as a platform to enable users to locate and interact with acquaintances from their past, with high school
affiliations as the primary focus. Our domestic and international social networking services comprise a large and diverse population of users, with
approximately 100 million registered accounts at December 31, 2013. We also provide advertising opportunities to marketers with both brand and direct
response objectives through a full suite of display, search, email, and text-link opportunities across our various properties. Our social networking
products primarily consist of yearbook reprints.
Our Classmates website () primarily serves the U.S. and Canada. Over the years, Classmates members have contributed a
substantial amount of distinct, relevant pieces of user-generated content, such as names, high school affiliations, biographies, interests, and photos. We
believe our large membership base and the user-generated content posted on the Classmates website assist us in attracting new members and bringing
existing members back to the website on a recurring basis. One content feature targeted at our large base of registered consumers age 35 and over, who
joined Classmates to reconnect with important memories from their past, are our digitized versions of high school yearbooks. At December 31, 2013,
we had approximately 235,000 digitized high school yearbooks available on the website, representing what we believe is the largest digitized yearbook
collection available anywhere on the Internet. Visitors to the website can interact with yearbooks, which can facilitate new forms of social connections,
such as sharing memorable content with friends and acquaintances or posting comments on the Classmates website or its Facebook page. In addition,
members can tag photos directly in the digitized yearbook collection, search for individuals, and view an index of all members appearing in the
yearbooks. Members and visitors may also purchase a copy of any yearbook available on the Classmates website. Seasonality has not had a material
impact on our social networking revenues.
 Visitors to the Classmates website can experience a substantial amount of content free of charge. Members with free accounts can use
our search feature to locate individuals in our database or in our collection of yearbooks; post information and view information posted by other
members; tag yearbook photos; and organize reunions and engage in other reunion-related activities. To engage in the premium features, a member is
required to purchase an All-Access Pass, which is generally available for terms ranging from three months to two years. Revenues from our Classmates
website are derived primarily from the sale of these subscriptions and, to a lesser extent, from advertising fees and other transactions on our website,
including the sale of yearbook reprints.
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