JVC 2013 Annual Report Download - page 26

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Corporate Brand
Business and Product Brands
The JVCKENWOOD Group has multiple business and product brands under its
overarching JVCKENWOOD corporate brand, and operates worldwide by
leveraging the value of each brand. In recent years, the Group has been
increasingly employing its brand strategy in the business-to-business segment,
in addition to the business-to-customer segment, in a bid to enhance the value
of each business and product brand as well as its corporate value.
▶Car electronics equipment
▶Audio equipment
▶Camera equipment
▶Video equipment
▶
Radio communications systems
▶
Medical image display systems
▶
Industrial display systems
▶In-car AV mechanisms ▶CMOS image sensors
▶Car electronics equipment
▶Audio equipment
▶Land mobile radio equipment
▶
Music, video, animation, and game software
▶
Studio operations
▶
Artist management
▶
Concerts and events
▶
Spatial design using special sound effects
▶Music and video software
JVCKENWOOD positions multiple product brands including JVC and KENWOOD as corporate brands that
symbolize the Company’s assurance of quality. The JVCKENWOOD corporate brand plays the important role of
organically binding its product and business brands across a wide range of fields, including AV equipment,
in-car electronic entertainment hardware products, professional-use business-to-business hardware products,
and music and video entertainment software products, representing confidence and trust as a corporation.
JVC is a global brand that is highly
evaluated for its distinctive products and
technical expertise in the fields of music
and images including camcorders,
projectors, audio equipment, car audio
equipment, and headphones.
ZETRON is a brand with an extensive
track record in the fields of professional
radio communications command and
control systems and radio
communications network systems.
KENWOOD is a global brand that is highly
evaluated for its sound quality and
technical expertise in the fields of audio
equipment, car electronics, and radio
systems.
TOTOKU is a leading brand, especially in
the medical image displays field, and
boasts high-definition display
technologies applied in wide-ranging
products from consumer display systems
to industrial display systems.
Victor Entertainment, Inc. is a total
entertainment company that operates in
fields ranging from music and video
software and its peripheral businesses to
the business-to-business segment based
on a brand with more than 85 years of
history and tradition.
Shinwa manufactures and sells in-car AV
mechanisms, and has a strong position
notably in the Chinese market.
Teichiku Entertainment, Inc. has been
engaged in the planning, production, and
sales of music and video software and
related products for nearly 80 years since
it was established in 1934.
AltaSens, Inc. is engaged in the
development and design of CMOS image
sensors for full-high vision and high
image quality videos.
ENTERTAINMENT で　TE105% 大
ENTERTAINMENT で　TE105% 大
24 JVC KENWOOD Corporation
󱛏Brand Strategy