JVC 2013 Annual Report Download - page 10

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1. Enhancement of the Business Portfolio
1) Business group that focuses on profit expansion
We will strive to increase group sales in the Professional Systems Segmentʼs Communications System Business, the
Entertainment Software Segment, the Optical & Audio Segmentʼs AV Accessory Segment, the Projector Segment,
and the Optical Pickups for Car-mounted Equipment Segment. We will also work to improve profits by taking
advantage of high profitability, which results from high barriers to entry in the markets where these businesses and
segments belong and from solid business structures.
ⅰ) Communications Business (Professional Systems Segment)
・ Development and sales of professional digital radio equipment and systems that are compatible with
communications protocols used in different regions of the world
・ Optimization of production systems and strengthening of sales networks
ⅱ) Entertainment Software Segment
・ Cultivate and nourish new and mid-catalog artists while promoting business innovation in comprehensive
entertainment
・ Increase productivity in the OEM Business
ⅲ) AV Accessory Segment (Optical & Audio Segment Audio Business)
・ Expand product line-ups including flagship models and models exclusively for emerging countries while
extending sales areas
ⅳ) Projector Segment (Optical & Audio Segment Image/Device Business)
・ Increase sales volumes and channels of 4K projector, in which we are ahead of rivals
ⅴ) Optical Pickups for Car-mounted Equipment Segment (Optical & Audio Segment Image/Device Business)
・ Expand full-scale mass production of newly-developed pickups, while capturing new customers for the
product
The JVCKENWOOD Group changed the classification of its business segment effective June 25, 2013 as follows in an effort to
centralize resources, adapt to the shift in focus of the market from consumer products to professional products, strengthen the
Groupʼs competitive advantage in the Optical Business and move into the Healthcare Business, a growing sector in the market.
1) Car Electronics Segment ・Consumer Business
(Former Car Electronics Business) ・OEM Business
2) Professional Systems Segment ・Professional and Healthcare Business
(Former Professional Systems Business) ・Communications Business
3) Optical & Audio Segment ・Audio Business (Home Audio Segment, AV Accessory Segment)
(Former Home & Mobile Electronics Business) ・Imaging Business (Camcorder Segment)
・ Image & Optical Device Business (Projector Segment, Optical
Pickups for Car-mounted Equipment Segment)
4) Entertainment Software Segment
(Former Entertainment Business)
8JVC KENWOOD Corporation