JVC 2008 Annual Report Download - page 9

1) Evolve into a new foundation for corporate survival through
consolidated management
To make it possible to survive in the digital era by management
integration and meanwhile to realize synergies resulting from this
management integration, as a consolidated corporate entity we will
allow the corporate infrastructures that both companies have built to
evolve into a new foundation for corporate survival.
2) Accelerate growth by “genre top strategy”
We will enhance business competitiveness in our primary genres, and
further increase our presence in the market through the effects of
integration, to become a corporate group with a solid profit structure
so that we can survive in multiple genres.
3) Create new unconventional added value
We will create completely new products and services that integrate
at high levels the technologies and resources of the consolidated
corporate entity.
By integration, we will be revitalized as a unique world
leading specialized Manufacturing group, with a goal to
create new unconventional added value
Having experienced respective structural reforms, and using this
management integration as a new growth strategy, both companies
will be revitalized as a specialized manufacturer composed of a joint
holding company and three operating companies, with the goal to
create and grow unconventional added value.
Specifically, in accordance with the following management policies, JVC
KENWOOD Holdings will maximize synergies and develop new businesses.
Meanwhile the operating companies, namely, JVC, Kenwood, and J&K
Technologies will execute their respective business strategies.
Management Policy
The two ascending arc lines of the logo symbolize growth potential and
expandability infinitely toward the future. They also express JVC KENWOOD
HD’s resolve to lead the world with power to realize unconventional ideas and
ability to get things done.
JVC KENWOOD Group’s keen desire to achieve quality-first corporate
activities, provide products and services, and receive quality-focused trust with
our customers is represented by the stability and sophistication of the logo.
The new brand colors are “Intelligent Blue” to express intelligence and dignity
and “Techno Gray” to express the ever-evolving technological force.
Corporate Logo
JVC KENWOOD Group created a new corporate logo and started using this on October 1 in various printed materials and on
the newly established Web site.
JVC and KENWOOD will use their logos for both companies’ products as in the past. Therefore, the new corporate logo
should develop in friendly competition with both companies’ existing brands for mutual reinforcement.
Management Policy and Strategies
We will create unconventional added value from the starting point of
management integration for a new growth strategy
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