JVC 2008 Annual Report Download - page 12

By utilizing management resources and increasing economies of scale, the car electronics business
will execute the growth strategy through maximizing sales and profit synergies via reinforcing
marketing and sales around the nucleus of J&K Technologies. It will use both companies’
branding strategies to develop this business as the largest segment in total sales.
Particularly, in the consumer car audio business, market shares increased in principal U.S.,
Europe and Japan markets from initiatives to promote both companies’ strengths through
collaboration. JVC KENWOOD Group aims to enhance its cost competitiveness through joint
development and joint procurement of parts procurement, which will now become full-fledged,
to reinforce its business competitiveness further as a global leader by strengthening collaborative
businesses in promising emerging markets.
Meanwhile, in consumer car multimedia business, sales of AV-integrated car navigation
systems expanded largely in overseas markets through collaboration with Garmin Ltd., a market
leader of Portable/Personal Navigation Devices (PND). Taking advantage of J&K Technologies’
navigation engine co-development and other projects, the Group will expand its presence in the
global markets by increasing the car navigation system product lineup.
200
Net sales
(billion yen)
100
150
50
0
*For FYE’07/3 to FYE’08/3, the sales
amounts were converted to under
the net method.
Sales and income of 1st half of
FYE’09/3 for JVC will not be
consolidated.
JVC
KENWOOD
Combined net sales Sales of JVC KENWOOD Holdings
2,000
（億円）
1,000
1,500
500
0
※07/3期と08/3期は、売上高を
ネット方式に換算しています。
ビクターの09/3期上期の
売上・損益は連結されない
ビクター
ケンウッド
両社売上高純合算 JVC・ケンウッド・HDの売上高
FYE’07/3 Results FYE’08/3 Results FYE’09/3 Forecast FYE’11/3 Target
(including synergies)
We will strive for growth in our largest genre by sales through synergies
Car Electronics Business Strategy
07/3期 08/3期 09/3期予想 11/3期目標
（シナジー効果込み）
最大売上の事業分野として、シナジー効果による成長をめざす
カーエレクトロニクス事業の売上高
Bluetooth built in DVD/CD receiver with
motion sensor & touch pad
Car navigation systems through the
collaboration with Garmin Ltd.
USB/MP3/WMA/AAC CD Receiver
featuring seamless integration with digital
media equipment
Becoming a Global Leader in Consumer Markets with
Synergy-Driven Growth in Sales and Earnings
Car Electronics
Business
Major Products
•Car Audio
•Car AV System
•Car Navigation System
Fiscal year ended March 2008
Combined Sales : ¥151.5 billion
Ratio : 18%
JVC KENWOOD Holdings, Inc.
10