JVC 2008 Annual Report Download - page 13

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In the home & mobile electronics business, JVC KENWOOD Group will restructure its earnings
structure by leveraging the highly profitable camcorder business through radical improvement of
the P&L of unprofitable display and home audio businesses.
Especially in the display business, radical structural reforms conducted in the last year, included
considerable business curtailment in the unprofitable Japanese market, transfer of domestic
production in the United Kingdom to outsourced production in Eastern Europe for the European
market, and improved added production value through a business tie-up with FUNAI ELECTRIC
CO., LTD., in the U.S. market. The Group intends to finalize these reforms further to create
earnings at an early stage by launching unique, high-premium products that optimize proprietary
technologies.
Reforms progressed in the home audio business, such as curtailing unprofitable models,
improving cost competitiveness via both companies’ collaborative efforts, improving lineup via
joint development and reinforcing their profitable AV accessories business further. These efforts
will be accelerated to quickly develop the home & mobile business segment as an earnings-
creating segment.
The large-capacity HDD realizing long
time video recording with easy operation
Hard Disk Drive Camcorder “Everio”
Full HD Super Slim LCD TV with built in
tuner
Pure stereo systems “Kseries Esule” for
“reproducing the original sound”
Growing Profitability as a High-Value-Added
Comprehensive Entertainment Business
Home & Mobile
Electronics Business
Fiscal year ended March 2008
Combined Sales : ¥353.7 billion
Ratio : 43%
Major Products
•Video Cameras
•LCD TVs
•Projectors
•Pure Audio
•Portable Audio
•AV Accessories
Annual Report 2008 11