JVC 2008 Annual Report Download - page 17

JVC underpinned its wide-ranging cultural contribution
activities over many years with its commitment to ensure as
many people as possible have the opportunity to share the
inspiration and excitement that sports, music and the arts can
offer. JVC works through a wide range of initiatives to establish
meaningful relationships with local communities and society as
a whole.
JVC contributes to many forms of sports and sporting events around
the globe so that as many people as possible can share the inspiration
and excitement that sports can provide.
The UEFA European Football Championship is one such event. Since
1980, JVC has supported this major soccer event by supplying audio
and video equipment and offering other forms of assistance as the
championship’s official partner.
With the love of music in its corporate heart, JVC has sponsored
the JVC International Jazz Festival series in locations around the world
in support of music culture. JVC will continue to provide truly moving
experiences with live music worldwide.
The Kenwood Group strives to deepen cooperation and
exchanges with local communities and push forward with
social contribution activities, to become a good, locally-
rooted corporate citizen, centering on social activities through
merchandise and services and promoting sports and culture.
Wireless radio equipment that can transmit information without relying
on public infrastructure is vital in victim rescue and reconstruction
of regions and nations affected by major earthquakes or other large
disasters. We provide wireless radio equipment free of charge in times
of particularly severe disaster.
The “NEXEDGE” series Digital Land Mobile Radio equipment
of Kenwood was used as the means of broadcast by The Ministry
of Foreign Affairs at the G8 Hokkaido Toyako Summit 2008, in
recognition of its high performance and reliability.
Kenwood is an Official Supplier of radio communication
systems to Vodafone McLaren Mercedes F1 Team
Kenwood has long been an Official Supplier for Vodafone McLaren
Mercedes, contributing to the team by developing and supplying radio
systems for communication among Team staff as well as between the
Drivers and the Team.
JVC is committed to being a good corporate citizen and a trusted
member of the international community. In the Netherlands, JVC
has taken part in a campaign to eradicate childhood cancer. In the
United States, JVC for many years participated in charity and volunteer
activities organized by the American Cancer Society, voluntarily
advanced school education activities, and engaged in activities that
support minorities. JVC in Japan has supported relief programs
for disasters in numerous countries, including the Great Sichuan
Earthquake in China.
Support for the NASCAR Penske Racing Team
In the extremely popular world of NASCAR racing, Kenwood provides
support and wireless communications during races to the famous
Penske Racing Team.
The Excitement of Sports and Music
Contributing to Society
Activities to support and assist motor sports
Social contribution activities through merchandise
Activities of JVC Activities of Kenwood
UEFA EURO2008TM
Photo by Action Images / John Sibley
Lee Konitz at JVC Jazz Festival 2007
(Carnegie Hall, NY)
Custom-designed digital radio introduced in
2008 season
Mechanics doing pit work with Kenwood's
digital radio systems
Kenwood is an Official Supplier of radio
communication systems to Vodafone McLaren
Mercedes.
An Avid Supporter of Culture and the Arts
Commiting to good corporate citizenship and contributing to a wide range of social
activities, comprising sports, music and the arts.
Annual Report 2008 15