JVC 2008 Annual Report Download - page 4

JVC and Kenwood established the joint holding company,
JVC KENWOOD Holdings on October 1, 2008, and carried out
management integration. With an 81-year history, JVC is a video and
audio equipment manufacturer that also has entertainment business
centered on music content. Kenwood is an audio and wireless
equipment manufacturer with a 62-year history. By integrating the
management of these two historic companies, a unique specialized
manufacturer is born in Japan with video, audio and wireless
technologies and an entertainment business.
The purpose of management integration is to build a basis for the
existence of a new company that will survive the digital era through
integrating the management resources of the two companies. To
realize new growth by the effects of integration, not only through
expanding our corporate value but also by creating new added-value.
This idea is expressed simply in the JVC KENWOOD Group vision,
“Realize the unconventional (Katayaburi wo katachi ni).” This
concept is held in common with JVC’s Brand Statement, “The Perfect
Experience,” and with Kenwood’s Corporate Vision, “Reaching out
to discover, inspire and enhance the enjoyment of life”. With all
the employees of JVC KENWOOD Group sharing and realizing this
idea, we will evolve into a corporate group that provides customers
with wonder and inspiration such that they have never previously
experienced.
From Structural Reform to Growth Strategy
As an industry becomes mature company business results can remain
stagnant, however, mature industries have great fundamental
attractions, such as a large, existing stable markets and resource
Haruo Kawahara, Chairman and CEO Kunihiko Sato, President
Becoming a Company Trusted by Society,
Excited to Grow Corporate Value and Create New and
“Unconventional” Added-Values
Management Message
JVC KENWOOD Holdings, Inc.
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