JVC 2008 Annual Report Download - page 10

businesses of the two companies into four new business segments,
namely, car electronics, home & mobile electronics consisting of
the genres of video cameras, display and home-audio, professional
systems consisting of the genres of professional wireless equipment
and professional systems, and Entertainment.
At the same time, while tightly integrating both companies’ video,
audio, and wireless communications technology assets, the companies
will work to develop new technologies appropriate for the digital
network age. They will focus on “unconventional” new business
development pursuant to their new corporate vision, utilizing both
companies’ accumulated marketing capabilities and product planning
and development capabilities.
The Joint Holding Company will also evoke people’s potential needs
and make every effort to create new corporate value by producing novel
products and services that will bring about lifestyle changes around the
world, establishing a fifth segment as an integrated company.
Four business segments as profit centers foster a fifth
“unconventional” business segment
JVC and Kenwood have increased their respective presences. JVC
as an operating company has three key business pursuits, B-to-C
businesses such as camcorders, car electronics, displays, home audio,
and AV accessories, B-to-B businesses such as professional systems,
and entertainment businesses such as music and video content.
Kenwood as an operating company has two key business pursuits,
B-to-C businesses such as car electronics and home audio; and B-to-B
businesses centered on wireless equipment and systems.
JVC KENWOOD Group will promote the “Genre Top Strategy” with
the goal to reach the global top in each genre by reorganizing the core
The Group’s New Management Strategies
Sales Composition (FYE’08/3) Sales Composition of Both Companies
Total (FYE’08/3)
Car Electronics
Home Audio
KENWOOD
Communications
Business
Home Electronics
Business
Professional
Equipment Business
Professional Systems
14%
Car Electronics
18%
Entertainment
9%
Other
Home Audio
Display
Video Camera Home &
Mobile
Electronics
43%
Entertainment
Business
Car Electronics Business
Consumer
Equipment Business
JVC
Common
business areas
14%
18%
9%
43%
売上構成（08/3期） 両社合計の売上構成（08/3期）
共通事業分野
カーエレクトロニクス
ホームオーディオ
ケンウッド
コミュニケーションズ
事業
その他
その他
ホームエレクトロニクス
事業
産業用機器事業
業務用システム事業
14%
カーエレクトロニクス事業
18%
エンタテインメント
事業
9%
その他
ホーム
オーディオ
ディスプレイ
ビデオカメラ ホーム＆モバイル
エレクトロニクス
事業
43%
エンタテインメント
事業
カーエレクトロニクス事業
民生用機器事業
日本ビクター
Management Policy and Strategies
JVC KENWOOD Holdings, Inc.
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