JP Morgan Chase 2008 Annual Report Download - page 3
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1
We do our best to manage and operate
our company with a consistent set of
business principles and core values.
First and foremost, this means always
trying to do the right thing.
It means continuing to focus on maintaining
a fortress balance sheet, strong capital
ratios and strong credit ratings. It means
being willing to sacrifice short-term growth
for long-term opportunity. During these
turbulent times, this approach is vital.
While we haven’t avoided every obstacle,
we’re proud our clients have been able to
rely on our relative strength and stability
during these tough economic times.
We will continue to provide creditworthy
businesses of all sizes the capital and
financial tools they need to drive growth.
For individuals and families, we will
continue to help with their credit, savings
and investment needs. This means helping
our customers put a roof over their heads,
pay for their education and build their
small businesses. And, as always, we will
adhere to safe and sound lending standards.
With our core beliefs as our foundation,
we will do our part to restore our financial
system, strengthen the vitality of our
company and help move us all forward.
As we move forward, we believe
that shareholders will benefit as we
do the right thing for our customers
and the communities we serve.