Incredimail 2009 Annual Report Download - page 5

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PRELIMINARY NOTES
Terms
As used herein, and unless the context suggest otherwise, the terms “IncrediMail," “Company,” “we,” “us” or “ours”
refer to
IncrediMail Ltd.
Forward-Looking Statements
This annual report on Form 20-F contains forward-
looking statements within the meaning of Section 21E of the Securities Exchange
Act of 1934, as amended (the “Exchange Act”). Forward-
looking statements relate to future events or our future financial performance and
involve known and unknown risks, uncertainties and other factors that may cause our, or our industry’
s, actual results, levels of activity,
performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed,
implied or inferred by these forward-looking statements. In some cases, you can identify forward-
looking statements by terminology such as
“may,” “will,” “should,” “could,” “would,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,”
“potential” or “continue” or the negative of such terms and other comparable terminology.
Although we believe that the expectations reflected in the forward-
looking statements are reasonable, we do not know whether we can
achieve positive future results, levels of activity, performance, or goals. Actual events or results may differ materially from our current
expectations. All forward-
looking statements included in this report are based on information available to us on the date of this report. Except as
required by applicable law, we undertake no obligation to update or revise any of the forward-
looking statements after the date of this annual
report to conform those statements to reflect the occurrence of unanticipated events, new information or otherwise.
You should read this annual report and the documents that we reference in this report completely and with the understanding that our
actual future results, levels of activity, performance and achievements may be materially different from what we currently expect.
Factors that could cause actual results to differ materially from those expressed or implied by the forward-
looking statements contained
in this annual report include:
●
our ability to establish and increase market acceptance of our products;
●
our dependence on a limited number of possible customers in general and one dominant customer in particular for search
generated revenues;
●
our dependence on the availability and openness of other PC and Internet platforms.
●
our ability to continually enhance our existing products and to develop new products that achieve widespread market acceptance;
●
our ability to maintain substantial revenues from "search" activities and further increase these revenues;
●
our ability to cause continued and increasing installation of our products;
●
our ability to manage our growth;
●
our ability to establish a strong brand name;
●
our ability to develop additional ways to distribute and sell our products;
●
our ability to maintain substantial revenues from advertisers and further increase these revenues;
●
our ability to hire and retain key personnel;
●
our ability to protect our intellectual property rights;
●
the development and future nature of the Internet;
●
the volatility and liquidity of the financial markets;
●
the dynamic nature of the commercial aspects of the Internet;
●
restrictions imposed in connection with our international operations; and
●
political, economic and military conditions in the Middle East.
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