Incredimail 2009 Annual Report Download - page 25

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Our Markets
Email Market Opportunity
. Over the years, email has become one of the leading forms of electronic communication worldwide. The
email market may be divided into two segments: the consumer, or home user, market and the business, or corporate, market. Our products target
the consumer market. Both the consumer and the business markets are serviced by many of the same popular email software programs, such as
Microsoft Outlook, and by web-based email services, such as Hotmail, Yahoo!
®
Mail and Gmail.
Security remains a critical concern for the consumer market as viruses, worms and identity theft continue to grow. Spam also continues
to rise. Any new email software product should provide an effective and secure product that satisfies users’ concerns.
Evolution of the Specialized Email Software Programs.
In order to be viable, email systems must function as an effective means of
communication. In addition, we believe that many in the consumer or home user market are seeking an entertaining experience and a way to
express their creativity and individual personalities. We believe that consumer email users are ready to accept email software products that offer
users a customizable and entertaining email experience together with security and anti-spam features.
Instant Messaging Opportunity
. More recently, instant messaging has become an ever more prevalent form of electronic
communication worldwide,
particularly amongst the younger demographic. This market is serviced by a number of instant messaging platforms
such as Windows Live, Yahoo! Messenger and AIM, as well as social platforms such as Facebook and others. The instant messaging platforms
offer limited graphic personalization. We believe that here too, consumers seek to enhance their instant messaging experience by being able to
communicate more graphically, as enabled by our HiYo add-
on, as well as that offered by our competition, such as SweetIM, Bandoo and
IMBooster, particularly as this software is popular amongst a younger demographic. By offering this as a downloaded we are able to offer the
user a very graphic and content rich enhancement to an otherwise web-based application.
The IncrediMail Solution
We employ an innovative approach to enhancing our users’
email and instant messaging experience. Our IncrediMail products provide
the following benefits:
●
Variety and Amount of Content.
Our products offer users access to an extensive and continually growing pool of content that we
believe is one of the largest collections of creative and diverse graphics, sound and multimedia content available online for email
and instant messaging communications. We began assembling our email content in 1999 and our instant messaging content in
2007.
● Creative Technology. Our proprietary
technology, which is based on advanced software development standards, is designed to
produce robust quality products that provide the functionality expected in an email client, or instant messaging toolbar, packaged
in a friendly, less technologically
-
oriented and entertaining environment.
●
Customization
. The diversity of our graphics, sound and multimedia content enables our users to customize and personalize their
email messages and instant messages, easily and quickly.
●
Flexibility and Ease of Use for Both Sender and Recipient.
We strive to offer a simple and intuitive user interface that enables
our users to create different experiences depending on the nature or recipient of the email or instant message. Users can easily
change one or more features for a specific email or instant message. Further, recipients of IncrediMail®
emails can easily open
them, using most available email clients and can see all the features without the need for special software. Recipients of an
instant message enhanced by HiYo content will receive a message indicating they have been sent such rich and graphic content,
and in order to see it must download HiYo.
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