Incredimail 2009 Annual Report Download - page 110

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PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-
2 OF THE
SECURITIES EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
From the Amendment Effective Date, the following URLs shall be the WebSearch Sites and the AdSense for Search Sites:
[***]
4. Additional Terms and Conditions
The following clauses shall be deemed added to the Order Form as and from the Amendment Effective Date.
6. Approved Site Tests
(i) approve the proposed test subject to any conditions that Google may specify, including, but not limited to, duration of the
test and number of End Users affected (" Approved Tests "); or
(ii) require Customer to make changes to the proposed test, which Customer shall confirm through the resubmission of the test
approval request; or
(iii) reject the proposed test.
7. Further changes to the User Interface of the Sites.
3.
Additional URLs
6.1
Customer may request approval in writing to run tests on the Sites, by providing a proposed user interface and any other details
reasonably requested by Google, including such details as may be required to define the rationale, scope, commencement date,
duration and expected impact of the test(s). Google may, in its sole discretion by written notice (which may be by email):
6.2
Customer shall not launch any tests that are not Approved Tests. Prior to launching an Approved Test, Customer shall send
Google the test URL for such Approved Test and Customer shall implement any changes as may be requested by Google.
Google shall then notify Customer whether such URL is approved to launch the applicable Approved Test. Customer may not
make any changes to an Approved Test following launch of the applicable Approved Test in accordance with this clause 6.2
without Google
’
s written consent (which may be by email).
6.3
All Approved Tests must be on Sites technically and editorially controlled by Customer at all times during the Term.
6.4
Customer will immediately notify Google of any complaints from End Users relating to the Approved Tests.
6.5 If Google in its sole discretion determines that any Approved Test is detrimental to Google and/or Google’s advertisers, then
Google may direct Customer to modify or cease any Approved Test, Customer will use best efforts to cease or modify such
Approved Test expediently.
6.6
Customer shall provide any information that may be requested by Google relating to the results of the Approved Tests for the
purposes of determining whether to grant consent to changes to the user interface in accordance with clause 7 of this Order
Form.
7.1
In the event that Customer wishes to make any material changes to the implementation of the Services on the user interface of
the Sites it will: