Incredimail 2009 Annual Report Download - page 111

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PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE
SECURITIES EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
5. Exhibits
The Exhibits to the Agreement shall be deemed deleted and replaced with the Exhibits to this Amendment and incorporated into the Agreement
from the Amendment Effective Date.
6. Continuation
The Agreement shall remain in full force and effect unchanged except as modified by this Amendment.
Signed by the parties on the dates stated below
(a)
notify Google of this (in writing or by email sent to the Google Account Manager) and submit a proposed new mock
-
up and any other relevant details of the proposed changes for approval by Google; and
(b) not implement the proposed changes until Google has provided email confirmation of its approval of such changed
user interface (such approval to be at Google's absolute discretion).
7.2 All proposed changes to the user interface for the implementation of any of the Services must comply with Google’s standard
technical requirements and specifications and with Google’s then current brand treatment guidelines in effect for such
Services, which are located at http://www.google.com/wssynd/02brand.html , or such other URL as may be notified to
Customer by Google from time to time.
7.3
In the event that Customer changes the user interface for the implementation of any of the Services at any time without having
first obtained Google’s approval in accordance with this clause 2 of this Order Form, Google shall notify the Customer of such
transgression in writing (which may be by email) and Google’s obligation to pay Customer’s percentage of Net AdSense
Revenues shall be suspended from the date of such notifice until such time as either (i) Customer reinstates the original
approved implementation or (ii) Google provides approval (which approval can be provided by email) of such changed user
interface.
7.4
Material changes to the user interface will include (but not be limited to):
(a) any changes to the format and/or size of the search box by which End Users submit Queries and/or the placement of
such search box on the Site;
(b) any changes in relation to the display of Search Results, AdSense for Search Sets and/or AdSense for Content Sets
such as changes to the format (including colour or font) in which these are displayed, the size of AdSense for Content
Sets being displayed, the number of Ads contained in any AdSense for Search Sets and/or AdSense for Content Sets
being displayed, the placement on the Site of any Search Results, AdSense for Search Sets and/or AdSense for
Content Sets and/or the extent to which they are clickable; and/or
(c)
any changes in the usage of any Google brand features or other attribution or similar wording.
8.
[***]
Google Ireland Limited
By: S/Ronan Harris
Title: Director
Date: 20/01/09
Customer: Incredimail Limited
By: S/Ofer Adler
Title: CEO
Date: 19/01/09