Incredimail 2009 Annual Report Download - page 27

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Under our agreement with Oberon Media Inc., effective since 2004 Oberon Media sells its gaming software through a website using our
Incredi
brand for the domain name IncrediGames and our website’
s graphical external envelop. In addition, we market and promote the
IncrediGames
’ website, among other things, through a link in our website’
s main toolbar. In consideration for our brand and promotional
activity, we are entitled to offer our search properties to all IncrediGame users.
In addition, we have recently begun leveraging our MyStart homepage property and its popularity to offer our users services from
affiliates; e.g. Amazon, Booking.com, etc. We expect this venue will generate increasing revenues in 2010.
For a breakdown of total revenues by category of activity, see “Item 5.A Operating Results — Revenues.”
● Our Products
Our products are currently available in nine languages in addition to English. Prices and license fees for our premium products range
between $10 and $60, varying based on market, length of license period and whether the products are offered together. We offer the following
products, all of which may be downloaded over the Internet through a personal computer running on a Microsoft Windows operating system:
IncrediMail
®
Xe
, is our flagship product that is available over the Internet free of charge. It offers a variety of features that the user can
apply to email messages including:
In August 2009, we released a substantially new version of this product; IncrediMail 2
. In addition to providing all of the above
features with a fresh look and current graphics, the new version has greatly enhanced search capabilities as well as other enhanced functions.
IncrediMail
®
Premium , is an enhanced version of IncrediMail® Xe . Users who upgrade their free version of IncrediMail
®
Xe
through the purchase of IncrediMail
®
Premium benefit from the following features:
The advanced account access system allows a user to download a specific email from an account without necessarily downloading all
emails that have been delivered to the account. In addition, it allows a user to preview the email details residing on the server and delete email
messages from the account without first having to download them. This software feature is built into IncrediMail
®
Premium
and does not
require the user to download or install any additional software. Users are therefore able to remove undesirable emails that they suspect may be
infected with viruses or that may otherwise compromise their computers without downloading them.
●
pre
-
prepared backgrounds and letterheads;
●
animated notifiers (animated indications that mail has been received);
●
emoticons (animations that are intended to convey emotions);
●
3D effects;
●
handwritten signatures;
●
a web gallery with additional animations, notifiers and email backgrounds;
●
sound effects; and
●
virtual e
-
cards.
●
no advertising banners displayed in the product;
●
the ability to change the appearance of the product through the use of software skins;
●
voice message recorder;
●
no promotional link at the bottom of outgoing emails;
●
enhanced notifiers;
●
a web gallery with additional animations, notifiers and email backgrounds;
●
advanced account access; and
●
email
-
based user support.
23