Incredimail 2009 Annual Report Download - page 28

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IncrediMail
®
Letter Creator , also launched in 2001, is an application that enables IncrediMail
®
Xe and IncrediMail® Premium
users
to design and create their own personalized email letters and ecards. Such users can create their own letterheads, customize their emails with 3D
effects, font styles, images and pictures and add personalized backgrounds. Emoticon Super Pack,
launched in the first quarter of 2005, is a
special package of emoticons sold separately.
The Gold Gallery , launched in 2004, is a license-based content product. It offers additional IncrediMail
®
content files in the form of
email backgrounds, animations, sounds, graphics and email notifiers.
JunkFilter Plus , launched in 2005, is an advanced anti-
spam product, based on the Recurrent Pattern Detection Technology (RPD™)
that we license from Commtouch Ltd. JunkFilter Plus
offers a filtering technique to manage unwanted email, including offensive content,
viruses, hoax emails and identity theft scams. This anti-
spam product is designed to automatically identify and block undesirable mail from the
user’
s inbox and protect against fraudulent and malicious emails. It detects and blocks spam in the first few minutes of an outbreak, unlike other
anti-spam approaches.
Magentic,
launched in 2006, enhances and enriches the computer desktop by adding enhanced graphics enabling users to easily
personalize the working environment. Magentic
offers hundreds of high quality wallpapers and screensavers. In 2008 we suspended further
development and marketing of this product, however, it continues to generate search related revenues, and we continue to support it and may
renew marketing efforts in the future. In addition, the Company has developed PhotoJoy a product entirely focused on providing brand-
new
graphically enriched ways to view and enjoy personal photos. PhotoJoy
provides 3D Photo Screensavers enriched with a variety of styles and
designs, fun desktop widgets that display photos in the most creative and playful ways (named “PhotoToys”),
and Collage Wallpapers presenting
photos within various themes, sceneries, and illustrations. PhotoJoy is designed to reveal on a user's desktop all chosen photos saved on a user’
s
personal computer. In addition, the software allows users to take photos from photo hosting web sites (such as Flickr and Picasa) and continue
viewing new photos once uploaded to these sites directly in PhotoJoy
as well, thereby enabling the user to enjoy photos on the computer
desktop.
HiYo
, launched in May 2008, is a graphic enhancement tool for enriching instant messaging products, by adding enhanced graphics and
enabling users to personalize their messages. Such users can customize their messages with 3D effects, font styles, images and pictures and add
personalized backgrounds content. HiYo is available for instant messaging users of; Windows Live Messenger
®
Yahoo! Messenger and AOL
Instant Messaging (“AIM”). HiYo is bringing new users and demographics into the IncrediMail
®
experience.
Products under Development
Our research and development activities are conducted internally by our Chief Technology Officer and a 59 person research and
development staff. Our research and development efforts are focused on the development of upgraded software, new features and the
enhancement of our existing product suite.
We are currently focusing on our core competencies, having discontinued other projects, such as branded content, a social community
for IncrediMail
®
users and others. We have also suspended further development of our Magentic and PhotoJoy products. Management is
constantly reassessing its initiatives and its research and development strategy, in an effort to optimize and leverage its added value and
competitive advantages.
Sales, Marketing and Distribution
Our products are distributed and sold throughout the world in more than 100 countries. The following table shows the estimated
distribution of our registered email users, search generated revenues and products sold by territory in 2009:
Search Generated
Registrations
Revenues
Products
Sold
Europe
51
%
54
%
43
%
North America
19
%
31
%
44
%
South America
14
%
2
%
2
%
Oceania
2
%
4
%
6
%
Other
14
%
9
%
5
%
24