ING Direct 2015 Annual Report Download - page 14

Contents
Who we are
Report of the
Management
Board
Corporate
Governance
Consolidated
annual accounts
Parent company
annual accounts
Other
information
Additional
information
Report of the Management Board - continued
Conclusion
In 2015 we proved again to be a consistently profitable
wholesale bank. We continued to show solid results on the
back of a consistent strategy and client-focused franchise. We
believe that our economic return sets us apart from many
competitors and demonstrates the strength of our business
model and strategic direction.
We have brought our strategic priorities a step ahead. We
have made good progress in driving structural change and
improving the client experience. With our InsideBusiness, for
example, we aim to give clients clear and easy access to
banking anytime, anywhere and deliver a seamless client
experience. As our service model gets more usable and
predictable across our network, our clients are better able to
bank more easily with us across borders.
ING’s approach and performance in sustainability were
recognised by leading research firms and rating agencies.
Many challenges remain, but we can be proud of our
achievements in 2015.
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