Hyundai 2004 Annual Report Download - page 11

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Hyundai Motor Company Annual Report 2004_20
The ultimate in getaway luxury, the Santa Fe will always take you where you want to go with the
utmost of ease. It is equipped with a full-time 4WD and 3.5 liter engine that will always ensure you
a powerful and safe journey. The Santa Fe is built to the satisfaction of the individual as it has a
unique array of convenient features and options for you to choose from. Your chosen companion on
the road!
Awards
AutoPacific president George Peterson notes, "Korean makers remain a factor in the satisfaction stakes this year, with Hyundai's Santa Fe
Midsize Sport Utility winning its class for the third year running. We all know Korean quality is improving at a rapid rate. What is both
surprising and notable is Korean ability not just to build quality in from the outset, but to keep the quality initiative going over an
extended build run. This reinforces what we've suspected for a while now. Korean success is not just a flash-in-the-pan, but is likely to
continue into the future."
The big test comes next year when Hyundai is due to begin building the redesigned Santa Fe and Sonata in Alabama. One encouraging
sign: DaimlerChrysler (DCX) and Mitsubishi Motors Corp. plan to use a Hyundai-designed four-cylinder engine in their own small- and
midsize cars. "This is a vote of confidence for Hyundai's engine quality." -Hanwha Securities Co . Ahn Soo Woong-
What do you
Touch?
Bump, jerk, jolt, rattle, rock…Bump, jerk, jolt, rattle,
rock…Bump, jerk, jolt, rattle, rock... Do you know the
feeling?
Now touch the picture of the rock on this page! Have
you done it? Feels smooth doesn’t it! The Santa Fe
gives you such a comfortable ride that the only rocks
you encounter on the road will always feel this
smooth. What a chassis…!