Huntington National Bank 2015 Annual Report Download - page 19

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customer friendly practices, such as our 24-Hour Grace® account feature, which gives customers an additional business day to
cover overdrafts to their consumer account without being charged overdraft fees.
The table below shows our competitive ranking and market share based on deposits of FDIC-insured institutions as of
June 30, 2015, in the top 10 metropolitan statistical areas (MSA) in which we compete:
MSA Rank
Deposits (in
millions) Market Share
Columbus, OH 1 $ 17,450 30%
Detroit, MI 7 5,163 4
Cleveland, OH 5 4,836 8
Indianapolis, IN 4 3,062 7
Pittsburgh, PA 8 2,782 2
Cincinnati, OH 4 2,577 3
Toledo, OH 1 2,354 24
Grand Rapids, MI 2 2,237 11
Youngstown, OH 1 2,019 22
Canton, OH 1 1,708 26
Source: FDIC.gov, based on June 30, 2015 survey.
Many of our nonfinancial institution competitors have fewer regulatory constraints, broader geographic service areas, greater
capital, and, in some cases, lower cost structures. In addition, competition for quality customers has intensified as a result of
changes in regulation, advances in technology and product delivery systems, consolidation among financial service providers, bank
failures, and the conversion of certain former investment banks to bank holding companies.
Financial Technology, or FinTech, startups are emerging in key areas of banking. In response, we are monitoring activity in
marketplace lending along with businesses engaged in money transfer, investment advice, and money management tools. Our
strategy involves assessing the marketplace, determining our near term plan, while developing a longer term approach to
effectively service our existing customers and attract new customers. This includes evaluating which products we develop in-
house, as well as evaluating partnership options where applicable.
Regulatory Matters
We are subject to regulation by the SEC, the Federal Reserve, the OCC, the CFPB, and other federal and state regulators.
Because we are a public company, we are subject to regulation by the SEC. The SEC has established five categories of
issuers for the purpose of filing periodic and annual reports. Under these regulations, we are considered to be a large accelerated
filer and, as such, must comply with SEC accelerated reporting requirements.
The banking industry is highly regulated. We and the Bank are subject to extensive federal and state laws and regulations that
govern many aspects of our operations and limit the businesses in which we may engage. These laws and regulations may change
from time to time and are primarily intended for the protection of consumers, depositors, the Deposit Insurance Fund, the stability
of the financial system in the United States, and the health of the national economy, and are not designed primarily to benefit or
protect our shareholders or creditors.
The following discussion is not intended to be a complete list of the activities regulated by the banking laws and regulations
applicable to us or our Bank or the impact of such laws and regulations on us or the Bank. Changes in applicable laws or
regulations, and in their interpretation and application by the bank regulatory agencies, cannot be predicted and may have a
material effect on our business and results.
We are registered as a bank holding company with the Federal Reserve and qualify for and have elected to become a
financial holding company under the Gramm-Leach-Bliley Act of 1999 ("GLBA"). We are subject to examination, regulation, and
supervision by the Federal Reserve pursuant to the Bank Holding Company Act. We are required to file reports and other
information regarding our business operations and the business operations of our subsidiaries with the Federal Reserve.
The Federal Reserve maintains a bank holding company rating system that emphasizes risk management, introduces a
framework for analyzing and rating financial factors, and provides a framework for assessing and rating the potential impact of