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Only around 2% of Japan’s population engages in agricul-
ture, and with the average age of agricultural workers
exceeding 65, it is vital to strengthen the sector by boost-
ing productivity.
In Yamamoto-cho, a town in Miyagi Prefecture where
tomatoes and strawberries are commonly cultivated in
greenhouses, agricultural corporations have to meticu-
lously control such growth factors as temperature, humid-
ity, and solar insolation to ensure stable, efficient harvests.
In October 2012, Fujitsu launched its “Akisai” food and
agriculture cloud service for greenhouse farmers. With
accumulated measurement data taken from within green-
houses and then stored in the cloud, it has become pos-
sible to control internal greenhouse environments.
This system employs the Ubiquitous Environment Con-
trol System (UECS)*, a new computerized technology stan-
dard for greenhouse crop cultivation in Japan. It enables
While the continuous increase of information on a global
scale is creating value on various fronts, a digital divide has
emerged as a new societal issue that spans geography,
income, and age inequality. To resolve the age-based gap
in information access, Fujitsu leverages its expertise in the
super-aged society of Japan to develop products and ser-
vices for senior citizens around the world.
The Raku-Raku Smartphone, which we introduced in
Japan in August 2012, builds on the user-friendly features
of the Raku-Raku Phone series for senior citizens. The
smartphone features the Karada Life health manage-
ment application*, which features a pedometer and
records blood pressure and other data. It offers an array
of capabilities to support enriched, healthy lifestyles for
senior individuals.
Because it has some of the most advanced modern medical
services close to the Arab world, Turkey receives numerous
patients from neighboring countries. A key challenge for
Turkey, however, has been to eradicate the approximately
one in five medical insurance claims that are fraudulent.
The Fujitsu Group developed a patient authentication
system using Fujitsu PalmSecure, a biometric authentica-
tion device employing palm vein authentication technol-
ogy. When the system demonstration trials commenced at
two hospitals, it enhanced hospital reception efficiency and
contributed greatly to preventing false claims.
remote control of
instruments, notably
for measuring, heat-
ing, and lighting,
through smart-
phones or other
devices. This system
supports stable crop
production through
lower power-con-
sumption, and a high-quality yet low-cost service.
Going forward, Fujitsu will contribute to a future of abun-
dant food supplies by applying the power of ICT.
* UECS : This is the primary communication standard for greenhouse horticulture in
Japan. It is superior to conventional centrally controlled systems in terms of
deployment costs, installation ease, and maintenance.
Key Examples from Fiscal 2012
Akisai Supports High-Quality, Exceptionally Productive Greenhouse Horticulture
Supporting Senior Health through the Raku-Raku Smartphone
Helping to Optimize Turkey’s National Health System through Palm Vein Authentication
Priority 1 Providing Opportunities and Security through ICT
Fujitsu has launched the STYLISTIC S01 smartphone for
senior users in France as part of its global business devel-
opment. By providing this model, we aim to offer seniors
both communication support and services.
Looking ahead, Fujitsu will draw on
its track record with users to continue
providing value to society.
* Karada Life: This health management service is also
available on other Fujitsu smartphone models, but
currently only in Japan.
Based on the results of this trial, the Social Security
Institution of Turkey now plans to deploy the system at
hospitals and pharmacies nationwide.
Through Fujitsu PalmSe-
cure, the Fujitsu Group will
continue helping to make lives
safer and more secure through-
out the world.
A greenhouse in Yamamoto-cho, Miyagi Prefecture
The STYLISTIC S01 smartphone
for senior citizens
Demonstration trial of the Palm Vein
Authentication system in Turkey
069
FUJITSU LIMITED ANNUAL REPORT 2013
RESPONSIBILITY