Fujitsu 2013 Annual Report Download - page 59

1 Fujitsu 26.6%
2 Company A 20.8%
3 Company B 19.3%
4 Company C 11.8%
5 Others 21.5%
(Source: Ovum, Market Share Spreadsheet & Analysis:
1Q13 Global ON, May 2013)
(Source: IDC The Worldwide Blackbook Q1 2013)
(Americas: North and South America)
0
300
600
1,200
900 794.4
922.6 961.9
880.3
2012 2014 2015 20162013
836.4
(Billions of U.S. dollars)
–150
0
150
450
300
365.2
298.4 277.5 293.8
2009 2011 2012 20132010
6
4
2
0
–2
0.6
–0.4
0.9 0.2
273.7
-0.8
(Billions of yen) (%)
CUSTOMER SOLUTION PROFILE
GRAPH 1 GRAPH 2 GRAPH 3
(Years ended March 31)
* Including intersegment sales
Net sales (left scale)
Operating income margin (right scale)
Hallmark has long been regarded as best in
business in the greeting cards industry, and is
one of the most recognized American brands.
Faced with the challenge of continuing to
improve efficiency across their network of stores
while also delivering costs savings, Hallmark
CIO Mike Goodwin determined the best solution
would be supported by a new IT approach – the
cloud. Goodwin replaced Hallmark’s traditional
software and internal systems platform with
one that allows the company to be more responsive to the ever-changing business land-
scape. In doing so, Hallmark has become one of the first traditional franchises to move its
core retail operations to the cloud.
As Hallmark’s CIO, Goodwin supports a retail operation that extends across 38,000 US-
based retail outlets and 2,600 Hallmark Gold Crown® specialty stores. Goodwin strategically
selected the cloud-based retail-as-a-service developed and managed by Fujitsu. By incorpo-
rating the solution into their IT model, Hallmark has shifted their entire retail operation into
the cloud – from in-store point-of-sale solutions and payment verification all the way
through back-end transaction processing and merchandising.
For Goodwin, the draw of a cloud-based retail operating system is how well it serves
all of Hallmark’s stakeholders through greater flexibility, scalability, cost reduction and
the ease of adding new capabilities. “We were looking for a model that would fit both
our corporate-owned stores and the many independently owned businesses under the
Hallmark brand,” said Goodwin. “To that end, the Fujitsu cloud-based solution was
critical to achieving that objective.”
Hallmark’s 10-year contract with Fujitsu will see its independent retailers in the US switch
to a subscription-based service delivered via Fujitsu data centers, its TeamPOS systems and
Tomax’s Retail.net software (www.tomax.com). Retail is the first of Hallmark’s strategic
activities to move into the cloud – and Goodwin foresees the remainder of the retail industry
will follow suit. He says, “I believe the cloud will gain much traction in our industry and will
provide a significant competitive advantage for Hallmark in the coming years.”
Hallmark
Hallmark Transforms Using the Power of the Cloud
region and providing globally unified
cloud services, we will support the opera-
tions of multinational companies through-
out Latin America.
In North America’s optical transmission
systems market, Fujitsu will expand its
business with sales of its packet optical
networking platform that enables ultrafast
transmission speeds of 100 Gbps, leverag-
ing state-of-the-art Fujitsu technology to
address the issue of rapidly increasing
data traffic.
Next-Generation Metro WDM Market Share
in North America (Revenue Basis)
IT Market Forecasts (Americas) Net Sales* and Operating Income Margin
2
3
4
51
057
FUJITSU LIMITED ANNUAL REPORT 2013
PERFORMANCE