Fujitsu 2013 Annual Report Download - page 54

INITIATIVES BY REGION
JAPAN
Market Trends
The Japanese IT market is expected to grow
1.8% year on year in 2013. GRAPH 2
In 2012, the IT market rebounded from
the negative impact of the Great East
Japan Earthquake and flooding in Thai-
land of 2011. However, the IT market is
expected to expand slightly in 2013.
ICT investment has begun to recover,
mainly in the manufacturing sector,
owing to an improving export environ-
ment due to the yen’s recent deprecia-
tion. Furthermore, consumer spending is
showing signs of improvement, and the
effects have rippled out to the distribu-
tion sector. In the public sector, public
works spending aimed at post-quake
reconstruction has expanded, while the
healthcare sector is seeing increasing
links between different regional health-
care networks.
Despite these developments, the server
market in Japan is expected to contract
more than 6% compared with the previ-
ous year. This reflects a decline after large
mainframe shipments that were part of a
major project in the financial services sector
in the previous year. Anticipated contraction
in the market, including lower prices, also
reflects growing use of datacenters with
a view to risk avoidance, and projected
acceleration in the trend toward server
integration and consolidation.
The PC market in Japan is also
expected to decline by around 0.7% year
on year. Lackluster conditions are
projected to continue due to the growth
of smartphone and tablet sales.
The Japanese IT services market is
projected to grow 1.9% year on year as IT
budgets recover gradually along with
improved corporate earnings. Since the
Great East Japan Earthquake, demand
has risen for use of datacenters with an
eye toward business continuity planning
(BCP). Similarly, reviews of IT system
operation, as well as the introduction of
new IT services through cloud computing,
are expected to progress further. More-
over, new IT usage that leverages big data
is attracting attention, with the IT ser-
vices market poised to expand in the
future, albeit at a moderate pace.
Initiatives Going Forward
In the Japanese market, we will pursue a
vertically integrated business model to
propel new growth, and work to develop
businesses that demonstrate the
strengths that set Fujitsu apart from
other companies. To this end, we will
leverage our highly reliable platforms
backed by hardware and software tech-
nologies, our integration and operations
services based on a profound under-
standing of customers’ businesses, and
the ability to propose ways of harnessing
new ICT to create added-value, such as
through mobile devices and big data.
In the system products business, which
comprises mainly servers, Fujitsu will
strive to expand sales of UNIX servers
worldwide by stepping up collaboration
with Oracle Corporation and focusing on
the new SPARC M10* model as a core
product. In doing so, Fujitsu will work to
capture a larger share of the UNIX
market, with the aim of driving sales
growth. In x86 servers, Fujitsu will con-
tinue to pursue greater development
efficiency together with Fujitsu Technol-
ogy Solutions (FTS) of Germany, in an
effort to further enhance cost competi-
tiveness. At the same time, we will work
to expand x86 server sales by cultivating
sales channels such as major systems
integrators, enhancing promotions and
using modernization as an opportunity to
rise above competitors.
In the network products business, we
will further expand our base station
business as LTE rollout ramps up, and
steadily advance business dealing with
increased network traffic accompanying
the rapid spread of smartphones. We will
also aim to advance into new business
fields, such as home-area networking
utilizing LTE and optical access.
In the ICT services business, we will
expand our modernization service, where
we streamline existing application assets
and transfer them to a framework that
can be used over the long term. This
service draws on our expansive customer
base as a key strength. By helping cus-
tomers to reduce maintenance and oper-
ations costs through this modernization
service, we aim to speed their investment
* SPARC M10: The SPARC M10 is marketed outside of Japan as the “Fujitsu M10.”
052 FUJITSU LIMITED ANNUAL REPORT 2013