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Green Policy 2020
Three targets
Improving the environmental
value of products and services
Global warming
countermeasures
Reinforcing governance
Reinforcing risk management
Environmental contributions
to society
Priority areas
Fujitsu Group Environmental
Protection Program (Stage V)
Fujitsu Group Environmental
Protection Program (Stage VI)
Strengthening advanced green ICT R&D
Develop & deliver green ICT globally
Enhancing efforts to reduce the Fujitsu Group’s environmental footprint
Strengthening environmental governance
Promoting environmental contributions to society
Promoting efforts to preserve biodiversity
Priority areas Benefitting customers
and society
Preserving
biodiversity
Pursuing
internal reforms
Fujitsu Group Environmental Protection Program (Stage VI)
In April 2010, Fujitsu announced Stage VI of the Fujitsu Group
Environmental Protection Program covering the period from fiscal
2010 to fiscal 2012.
This stage of the program identifies six priority areas based on
the three goals of Green Policy 2020 of benefitting customers and
society, internal reform within Fujitsu, and preserving biodiversity.
These six priority areas are: 1) Strengthening advanced green ICT
The UN Framework Convention on Climate Change (COP15) held
in Copenhagen in December 2009 drew attention from around the
world. Similarly, the Biodiversity Conference (COP10) to be held in
Nagoya in October 2010, is expected to trigger a surge in interest in
the responsibility of corporations for preserving biodiversity.
Meanwhile, the Fujitsu Group has been using information
and communication technology (ICT) solutions to help solve
various environmental issues for its customers and for society, and
to make the products and services it offers, as well as business
activities more environmentally friendly.
Fiscal 2009 was the final year for the Fujitsu Group Environmen-
tal Protection Program (Stage V). We managed to achieve our
targets in nearly all categories. For example, we greatly exceeded
our initial targets for development of “Super Green” products, and
reductions in transport CO2 emissions. The implementation of the
Green Policy Innovation initiative, a Green ICT project, achieved cuts
in CO2 emissions amounting to approximately 2.37 million tons.
The Environmental Protection Program (Stage VI) was
launched in fiscal 2010, designed around the keywords of “Green
ICT,” “Global” and “Biodiversity.”
The essence of Green ICT lies in successfully achieving both
economical and environmental performance. Fujitsu has recog-
nized this by strengthening the development of Green ICT from
the upstream stage of R&D. Also, Fujitsu Technology Solutions,
which possesses exceptional technologies, expertise, and product
development capabilities for Green ICT, was brought into our
R&D; 2) Improving the environmental value of products and ser-
vices, and enhancing the development and delivery of green ICT;
3) Enhancing efforts to reduce the Fujitsu Group’s environmental
footprint; 4) Strengthening environmental governance; 5) Promot-
ing environmental contributions to society; and 6) Promoting
efforts to preserve biodiversity. We have also established 18 specific
activity targets for these areas.
corporate group from fiscal 2009. By sharing these technologies
and expertise with those accumulated by the Fujitsu Group, we
will take Green ICT to the next level on a global scale. The Envi-
ronmental Protection Program (Stage VI) incorporates the new
goal of preserving biodiversity as a foundation of sustainable
corporate activity, reflecting our search for ways to make a contri-
bution with ICT solutions in the style of the Fujitsu Group.
The Environmental Protection Program (Stage VI) is the next
step toward realization of the Fujitsu Group’s medium-term
environmental vision, Green Policy 2020. We will make a con-
certed effort as a corporate group to achieve this goal, and
together with our customers and society, seek to realize a pros-
perous, low-carbon society.
Atsuhisa Takahashi
President, Corporate Environmental Strategy Unit
A New Environmental Protection Program Befitting a Global ICT Company
—Initiatives focused around the themes “Green ICT,” “Global” and “Biodiversity”
066 FUJITSU LIMITED Annual Report 2010
Environmental and Social Activities