Fujitsu 2010 Annual Report Download - page 29

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1,800
37.5%
29%29%
2004 2005 2006 2007 2008 2009 2010 2011
35 2,000
40 3,000
30 1,000
0
“One Fujitsu”: Generate 40%+ of Sales Outside Japan
(projected)
Target Line
(Years ended March 31)
(%) (Billions of yen)
% of Sales from
Outside Japan
Sales from
Outside Japan
Richard Christou
Corporate Senior Executive Vice President
Currently, over 60% of the Fujitsu Group’s sales are from Japan even though Japan accounts for only about 8% of
the global ICT market. For Fujitsu to achieve growth over the medium- and long-term, it is imperative that we
expand our business in growth markets outside of Japan, with Japan as the foundation of this expansion. We have
adopted a “Think global, Act local” approach and we need to view the world with a shared global perspective. For
example, many of Fujitsu’s corporate customers in Japan are accelerating their expansion in China, Southeast Asia,
South America, and other growing markets around the world. Supporting the needs of these customers across
national boundaries represents an important business opportunity for Fujitsu and the capabilities of our opera-
tions in each country are the key to our effectiveness. Each of these local offices has a different background and
history, and this cultural diversity represents an invaluable asset for Fujitsu. I want us to leverage this diversity
toward the globalization of the Fujitsu Group and use it to help us transform our business in Japan. I used
Japanese corporations as an example, but our approach will be the same in other countries, as well.
Moreover, the meaning of “global” should be consistent across regions and not interpreted differently based
on the perspective of the country where one happens to be. There should be no difference between a global
perspective viewed from Germany versus one viewed from the US. It is important that all employees have a
unified global perspective in supporting the business of our customers. It is by developing close relationships
with our customers in every region of the world, including Japan, and by quickly creating a model in which
uniform services that bring together the Fujitsu Group’s comprehensive capabilities are delivered in a format
that best suits the needs of individual customers, that we will become the Japanese global ICT company.
Message From Richard Christou
027
FUJITSU LIMITED Annual Report 2010
Special Feature: Becoming a Truly Global ICT Company