Fujitsu 2010 Annual Report Download - page 57

0
50
200
150
100
106.3
150.1
136.9
124.6
114.0
2009 2011 2012 20132010
GRAPH 2
0
30
150
120
90
60
82.7
131.4
117.4
105.1
93.8
2009 2011 2012 20132010
GRAPH 1
(Source: IDC The Worldwide Black Book Q1 2010)
(China: Including Hong Kong)
(Source: IDC The Worldwide Black Book Q1 2010)
(APAC: Excludes Japan, China, and Hong Kong)
* Including intersegment sales
(Billions of U.S. dollars)(Billions of U.S. dollars)
0
250
1,000
500
750 718.8
505.4
656.0
855.0
807.1
2.1
1.4 1.7
2.6
1.0
0
6.0
4.5
3.0
1.5
2006 2008 2009 20102007
GRAPH 3 (Years ended March 31)
Things” concept, including environmental
conservation, energy conservation, intel-
ligent transport systems, remote medicine
and smart grids.
Growth in the IT market in the rest of
Asia-Pacific (APAC), excluding China, is
expected to accelerate from around 4% in
2009 to 7% in 2010 amid an upturn in
business confidence and signs of economic
recovery across the region.
Development of streamlined and flexible
corporate infrastructure is projected to
drive a shift among users from a CAPEX to
an OPEX business model, and make it easier
for companies to adopt new technologies
and services such as cloud computing and
web-based services. Growth is expected to
accelerate, with an average rate of around
9% annually between 2009 and 2013. In
ASEAN countries, continued growth is
forecast due to the large amount of key ICT
investments, and robust global IT demand.
gGRAPH 2
Japanese companies. In servers, storage,
and other products, we have strength-
ened our customer support framework by
dividing the Chinese mainland into north
and south sections, and will pursue busi-
ness expansion mainly through increased
sales to existing customers. We also plan
to extend our partner business by boost-
ing the number of local Chinese partners.
Furthermore, we will pursue the regional
development of the telecommunications
business, and increase sales to public
services clients. We will also seek to sup-
port the expansion in China of private
companies from countries other than
Japan.
In the ASEAN region, Fujitsu plans to
implement measures across the region as
a whole to further overall business growth.
While business up to now has focused
mainly on products, we plan to expand
service businesses such as infrastructure,
In India, large-scale economic initiatives are
expected to promote rapid economic
recovery, with strong growth in both inter-
nal and external demand. Growth is fore-
cast to increase from around 5% in 2009 to
13% in 2010, with an average annual
growth rate of 15% between 2009 and
management and application services.
In the East Asian region, we will focus
on the retail and distribution business,
aiming to propose solutions to customers
from the perspective of a business partner.
These proposals will focus on high-value-
added business such as managed services.
In products, we will increase our local
partners with the goal of expanding sales
mainly of x86 servers and other Fujitsu
platform products.
In the Oceania region, we will continue
to invest in datacenters and expand our
outsourcing business in order to increase
the presence of the Fujitsu Group in the
outsourcing business field. We will also
utilize the subsidiaries acquired in fiscal
2009 to strengthen our presence among
local governments and in financial markets.
In India, we plan to continue our
efforts to increase business from Europe
and the United States by expanding our
2013. In the Oceania region, expenditures
are projected to fall sharply for IT invest-
ment in both hardware and software. The IT
services market is expected to remain
steady, despite the postponement and
scaling back of certain projects.
offshore resources. Fujitsu Technology
Solutions will lead our strategy and plan-
ning of the ICT infrastructure business in
India, which will improve business in terms
of both scale and management quality. We
will also aggressively expand our sales of
system products such as x86 servers.
(Billions of yen) (%)
Net Sales* and Operating
Income Margin
IT Market Forecasts (APAC)IT Market Forecasts (China)
Net sales (left scale)
Operating income margin (right scale)
055
FUJITSU LIMITED Annual Report 2010
Initiatives by Region APAC, China