Fujitsu 2010 Annual Report Download - page 10

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Fujitsu’s Pledge to Customers:
Significance of Brand Promise
A brand promise expresses the value a company delivers to its customers.
The Fujitsu Group’s new brand promise, “shaping tomorrow with you,”
articulates the importance Fujitsu places on working with its customers to
contribute to their success, building long-term partnerships, and harness-
ing the power of information and communications technology to enable
people to expand their possibilities.
Fujitsu today operates through about 540 group companies in 60
countries around the world and employs more than 170,000 people.
Fujitsu seeks to further differentiate itself as an attractive partner to its
customers through each employee’s endeavors to make the promise of
“shaping tomorrow with you” a reality in every aspect of Fujitsu’s prod-
ucts, services, and support businesses.
Fujitsu will strive to strengthen its brand globally as it transforms into
a truly global company.
008 FUJITSU LIMITED Annual Report 2010