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SEIKO EPSON CORPORATION20
Strategies for Display Business
0
2003 2004 2005 2006 2007
400
500
600
300
200
100
MID-TERM MARKET TRENDS IN MOBILE PHONES
(Years ending March 31)
Source: Based on data compiled by the Company.
Note: Subpanels not included.
BW
Active high end
Active volume zone
CSTN
(million units) Panel demand
End-user demand
Enhancing Productivity in Active
Color Displays
The Crystal-Fine series is currently
Epson’s mainstay product in MD-
TFD-type active color LCD modules.
Epson is building a solid market
position for these modules which,
in addition to high image quality
available only from Epson, feature
low-power consumption and a
compact design, for high marks in
cost performance. At the Toyoshina
Augmenting Back-end Processing
as a Source of Competitiveness
The shift towards color handsets in
the global mobile phone market
represents an enormous business
opportunity for Epson. Because
orders for mobile phones can
wildly vary, achieving an appropri-
ate balance in inventory is the key
to generating profits. Manufacturers
must therefore devise production
systems capable of flexibly
responding to customer demands
while keeping the smallest possible
stock of products on hand. And
With a full lineup of products, from high-grade active color LCD modules to color
STN LCD modules, Epson is busy beefing up its presence in mobile displays as
the world’s preeminent manufacturer of small- and medium-sized color LCDs.
Seiji Hanaoka,
Executive Vice President & CTO
Plant, Epson is making capital
investments to accommodate new
MD-TFD technology and to cope
with increased demand going for-
ward by boosting productivity for
high-performance active color LCDs.
With TFD modules considered to
be the largest market for active
color displays at the moment,
Epson is hard at work enhancing its
production capacity and broadening
its lineup in this category.