Epson 2004 Annual Report Download - page 20

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SEIKO EPSON CORPORATION18
Expansion in Business Projectors
Many small- and medium-sized
businesses, schools, and other
organizations still use outmoded
overhead projectors. Replace-
ment of these is expected to
fuel annual unit volume
growth of more than
20% for business
projectors.
Because of
this, Epson
is planning
to expand
the business projection market by
offering competitive product
prices. With in-house production
capabilities for high-temperature
polysilicon TFT LCD panels, a key
device, and other optical compo-
nents, Epson has industry-leading
production technology and an R&D
structure that will further distinguish
it from competitors. Epson is also
shifting production to China and
enacting other initiatives in pursuit
of even lower production costs.
Substantial growth is predicted in the upcoming years for LCD projectors,
including business projectors, home projectors and projection systems for
large-screen LCD projection televisions. By zeroing in on these three markets,
Epson seeks to extend its reach in the market for digital entertainment.
< Livingstation
With this product, Epson has realized high
luminance and high resolution at an afford-
able price.
Strategies for LCD Projector Business