Epson 2004 Annual Report Download - page 21

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SEIKO EPSON CORPORATION 19
We are Making Information
Stations a Reality.
Dreamio >
Creating a home projector that anyone can
use was the concept behind this new prod-
uct that adds another dimension to home
entertainment.
enabling users to connect DVD
players, photo viewers and an array
of other input devices. As the trend
toward digitization continues, Epson
is seeking to clearly position this
product as a display device for a
variety of digital content in the
home. By spurring the evolution of
Livingstation and its successors into
what it calls “Information Stations,”
Epson hopes to further distinguish
its presence in the market.
Home Projectors That Bring
Home Theater to Life
Home projectors are another strate-
gic product Epson is using to open
up the home market. In Japan, Epson
launched a new home projector,
Dreamio, in September 2003, that
allows users to fully experience the
power of high-vision video and
other high-resolution visual content.
To help get the word out about
home projectors and popularize
their use going forward, we will
work with retail outlets to set up
model rooms and other spaces
where consumers can experience
firsthand the compelling power of
home projection.
LCD Projection TVs—Offering
New Ways to Enjoy Visual Content
Taking advantage of its storehouse
of projection technology, Epson is
stimulating demand in the home
with LCD projectors and LCD pro-
jection televisions. Amid the rapid
shift to digital and high-definition
formats in TV broadcasts, DVDs and
other visual content, Epson offered
a new way of enjoying video and
visual images by launching an LCD
projection TV, called “Livingstation,”
in the U.S. market in March 2004.
(Sales in Japan began in May 2004.)
Watching television on a large
screen is not the only attraction of
Livingstation. One of the product’s
biggest selling points is connectivity,