Electrolux 2013 Annual Report Download - page 88

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Operations by business area
• Sales growth in all business areas except for Major Appliances Europe, Middle East and Africa.
• Continued sales growth in emerging markets.
• Operating income for Major Appliances North America improved significantly.
• Weak markets, lower volumes and price pressure impacted results for Major Appliances Europe,
Middle East and Africa.
• Average number of employees increased to 60,754 (59,478).
The Group’s operations include products for consumers as well
as professional users. Products for consumers comprise major
appliances, i.e., refrigerators, freezers, cookers, dryers, wash-
ing machines, dishwashers, room air-conditioners and micro-
wave ovens, floor-care products and small domestic appli-
ances. Professional products comprise food-service equipment
for hotels, restaurants and institutions, as well as laundry equip-
ment for apartment-house laundry rooms, launderettes, hotels
and other professional users.
In 2013, major appliances accounted for 87% (87) of net
sales, professional products for 5% (5) and small appliances for
8%(8).
Share of sales by business area
Major Appliances Europe, Middle East
and Africa, 31%
Major Appliances North America, 29%
Major Appliances Latin America, 19%
Major Appliances Asia/Pacific, 8%
Small Appliances, 8%
Professional Products, 5%
Major business events during 2013
November 28. Launch of premium appliances range in
China
Electrolux has launched a full range of kitchen and laundry appli-
ances exclusively designed for the Chinese market. It is the
Group’s largest product launch this year and is a key initiative for
growth in this important market. The new range covers more
than 60 products and includes refrigerators, washing machines,
cooking hobs, hoods and dish sterilizers.
board of directors’ report
86 ANNUAL REPORT 2013